Visual Identity

A visual identity is an important part of your communication. In order to build a brand with a strong market position, your visual identity is the alpha and omega, as it must be able to represent and convey your company's characteristics, values ​​and visions.

Visuel Identity at Iternum Digital

Elevate your brand with a compelling visual identity that captures your essence and resonates with your audience. At Iternum Digital, we specialize in creating unique and cohesive visual identities that reflect your brand’s values and vision. We believe that a good visual brand identity is based on the target group that the solution is aimed at. It must engage your users, arouse their interest and make them interact, as well as contribute to targeted conversion. We always strive for the visual solution to ensure that you can differentiate yourself on the market.
Our team of designers will work closely with you to develop a comprehensive visual strategy, including logos, color schemes, typography, and other visual elements that ensure consistent and impactful brand representation across all channels.
Let us help you make a lasting impression and stand out in a crowded marketplace.

A strong visual identity is the cornerstone of a memorable brand. It tells your story without words and creates an instant connection with your audience.

01. What is a visual identity?

Your visual identity is the impression you get of your company when you have to make a choice in a split second. Do you have a good feeling, do you become curious and do you want to read on and click around the menu or on the page, contact them, buy a product or service or download a guide?

As with a Tinder profile, your company is also, initially, judged on its appearance. And within a few seconds, visitors have already decided whether you are serious, interesting, funny, (un)trustworthy, boring or similar, which is why it is important to capture their attention in the way your company wants to signal – and can vouch for.

It is therefore important to have a synergy between an attractive expression and your visual communication.

A user/potential customer is usually in a hurry, and you will therefore be assessed lightning fast. They typically measure you on three things.

  1. Credibility: which is reflected in recognition and professionalism. Therefore, you should have the same expression in all your material, which must look up-to-date and modern.

  2. Originality: If you look like everyone else, your messages will be drowned out. You must positively stand out from the crowd.

  3. Authenticity: where the visual identity is a tool that tells who you are and can reflect your special culture, as well as ways to solve tasks.

At Iternum Digital, we document your visual identity in a brand guide/design manual, which helps to ensure that your company has the same expression across the entire palette. 

  1. Logo
  2. Typography
  3. Colors
  4. Image style
  5. Possibly an additional graphic element as a visual marker, also called the 5th element.

Does your Visual Identity need to be sharper?

Or does your company have a new business area, product or service that needs to be branded with a strong visual identity? Book a non-binding meeting with us, where we can talk about your specific challenges.

Creative Director

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