Google Ads

Google Ads (former AdWords) is perhaps the most well-known PPC channel and is developed by Google. In a lot of ways Google pioneered the Pay Per Click marketing platform and has been growing and developing its features available to Google Ads advertisers ever since.

Google Ads at Iternum Digital

At Iternum Digital, we are experts in optimizing data based on our customers’ business model so that they can achieve their business goals. In order to create the best results for our customers, we always optimize their data based on a granular structure that suits the company’s business goals. Over the past several years, this strategy has meant that we have been named Google Premier Partner year after year. The Premier Partner distinction is awarded to the top 3% best Google agencies in Denmark and is proof that we can create explosive growth for existing as well as new clients. In addition, it is a pat on the back for our close and long-term collaborations with our customers and last but not least our ability to adopt new technologies within Google Ads and excel across Google’s entire product range, including e.g. Performance Max, YouTube and Display.

Google Ads empowers businesses to reach a vast audience with targeted, measurable campaigns, making it a powerful tool for promoting your brand across search, performance max, display, video, and shopping ads.

- Claes Jensen, Head of PPC

01. Shopping

The Shopping ads on Google are now well-known to every marketer and the competition between advertisers is only growing. This is not surprising, since you get the opportunity to show the price and picture of a product, among other things, which makes it highly appealing to the customer. To get your ads to show up on Shopping you need a Google Merchant Center account and a feed containing all the data about the product. With the feed in place, regular bid optimization can start, and we make sure to adjust the bids on a granular product level.

02. Search

The Search Network is where you can show your ads to millions of people making Google searches every day. By using search ads on Google you will be able to reach people with a higher purchase intent since they are already searching for what they want. By choosing the right keywords, making relevant and appealing ads and perfectly assigned landing pages we will help you build a steady foundation. Then we will continue to optimize your Google Ads account, over and over again and improve your performance.

03. Display

Google Display is where you are able to show visual ads across the Display network. The Display network consists of websites, online newspapers and other places across the internet, where your ad will be able to show as a banner next to the content of the page. The people you reach with Display will not have the same high purchase intent as the people using Google’s search engine, but it is a great way to increase brand awareness. You will be able to reach out to people visiting specific sites or base your targeting on demographics and psychographics. Just like Search and Shopping, Display can be combined with remarketing to make it even more powerful.

04. Performance Max

Performance Max is a goal-based Google Ads campaign type that allows advertisers to access all Google channels, including YouTube, Search, Display, Discover, Gmail, and Maps, through a single campaign. It uses machine learning to optimize ad performance by automatically placing ads where they’re most likely to drive conversions. Advertisers provide assets like text, images, and videos, while Google’s algorithms combine them for optimal ad creation and placement. Performance Max is designed to maximize campaign goals, such as increasing sales, leads, or website traffic. Its automated approach enables advertisers to reach a wider audience while minimizing manual effort.

05. Demand Gen

Demand Gen ads are designed to raise awareness and spark interest in a brand’s products or services among a broad audience. These ads often focus on educational or value-driven content, such as blog posts, eBooks or webinars to engage potential buyers at the top of the funnel. Unlike direct-response ads that aim for immediate conversions, Demand Gen ads aim to nurture prospects over time by building trust and encouraging further exploration. They are a key component in the overall strategy of moving leads from awareness to consideration and eventually to conversion.

06. Local stores

If you have a local store you might wonder why digital platforms would matter to you? It does in many ways. With geotargeting you can get your ads in front of potential buyers near your shop. With ad extensions you can get your nearest store showing on your regular Search ads on Google making it easier for your customer to visit your store physically and buy the thing they were looking for online. There are also ways of measuring the effect your Google Ads ads have on the amount of purchases done in-store. This is being constantly improved by Google, and Iternum Digital can help you set it up.

Get started with an analysis

We are experts in optimizing data with the goal of making money for our clients. There is a clear reason for that, and we can show you this by using your own Google Ads data. Before you decide to work with us we do a thorough analysis of your Google Ads account. This analysis consists of more than 45 elements concerning creative and quantitative performance. If you are interested in getting an analysis of your Google Ads account, please fill in the form below and we will contact you for a non-binding conversation.

Ready to boost your business with Google Ads?

Contact us today for an initial consultation and let Iternum Digital help you create and optimize effective Google Ads campaigns. Start reaching your audience and achieving your marketing goals now!

Claes Jensen

Head of PPC & Partner

claes@iternumdigital.com

+4526457511

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