From idea to success story
Royal Gravering engraves its name on digital platforms and grows the entire business
Royal Gravering engraves its name on digital platforms and grows the entire business
Royal Gravering is a leading provider of engraving services, focusing on creating personal and memorable products for their customers. Their range includes carefully selected Danish brands with a rich history, eco-friendly products, and a royal touch, such as Georg Jensen, Kay Bojesen, Rosendahl, Nordahl Andersen, and many more.
Since its inception in 2020, Royal Gravering has achieved great success through their digital platforms and presence, as well as a physical store neighboring the Royal Family in the heart of Copenhagen. This has fostered greater growth ambitions and laid the foundation to strengthen their market position, increase their visibility, and achieve greater flexibility.
Strengthen market position
Grow the business of Royal Gravering
Both online across various digital platforms and in the physical store.
Build a strong online presence
Develop a new website focused on SEO and CRO and create an accompanying digital marketing strategy across Google Ads, Meta, and TikTok.
Iternum helped with:
Awareness, ROAS
CRO, E-mail Marketing, Google Ads, SEO, Social Media, Strategy, Tracking
Google MarTech Stack, Klaviyo, Meta Business Manager, SEO MarTech Stack, WooCommerce, WordPress
The collaboration has been great in many ways. Despite starting during a corona epidemic and never having physical meetings, I feel that there is really good chemistry, and they are very helpful. There is a lot of flexibility, which means a great deal when you have everything gathered in one place.
Royal Gravering started with the idea and vision of establishing a webshop specializing in selling personal and engraved quality gifts. They aimed to build a strong online presence and were looking for a partner who could create a cohesive strategy across a wide range of digital services and thus help build their business from the ground up. In other words, they sought a partner who could help them implement a digital marketing strategy and webshop with an understanding of their business model and goals.
Before partnering with Iternum Digital, Royal Gravering faced several challenges. They lacked a website optimized to convert visitors into customers, as well as an effective digital marketing strategy that could help them reach their target audience and maximize their online visibility and revenue.
Royal Gravering needed expertise and knowledge in business development as well as an effective digital marketing strategy, which led them to Iternum Digital. The collaboration was initiated with the desire to consolidate all resources in one place and take advantage of the extensive skills and experience that Iternum Digital could offer.
With a 360-degree digital marketing strategy, Iternum Digital has helped Royal Gravering build a strong online business from scratch. Our focus on technology, a conversion-ready webshop and a consistent visual identity has been crucial in creating an impressive digital success.
The strategy has primarily involved the development of a new user-centred webshop and a corresponding strong brand identity, both of which have been the foundation for the digital marketing. Our work therefore started with the execution of a thorough brand manual and a detailed requirement specification. With a shop where customers e.g. can choose between different fonts and fill in personal fields for engraving on the products, there was a need for advanced custom functionalities and integration between the website and shop. There were also several integrations for e.g. Ønskeskyen, E-mail Service Provider and Cookiebot as well as an additional security layer.
After the launch, we have continued to support, maintain and adapt the shop both in relation to new wishes and functionalities as well as optimization of the existing ones. Additionally, we have conducted extensive A/B testing and optimized the website’s user experience to increase conversions. This alone resulted in a 36% higher conversion rate and revenue, as well as generally increased customer satisfaction. Likewise, we reviewed and optimized the entire website to improve Royal Gravering’s ranking on search engines. This resulted in increased organic traffic and better visibility on relevant keywords.
In addition to organic traffic, we created an effective online presence through paid advertising on Google Ads, which resulted in an increase in both paid traffic and online sales. We also developed a targeted social media strategy that included creative content and targeted ads on Facebook, Instagram, and TikTok. This increased customer engagement and attracted new target groups, contributing to the business goal and further increasing sales and revenue.
Finally, we implemented server-side tracking on the webshop to ensure accurate data collection and gain a better understanding of customer behavior. This enabled a more precise allocation of resources to the most effective marketing channels.
“It’s nice to have people who have so much experience and can provide the right guidance. From the start, they assured us that it would turn out well eventually, and you can really see that now, as it’s only going upward,” says Natasja Bové, CEO of Royal Gravering, about the collaboration.
The collaboration between Royal Gravering and Iternum Digital has yielded impressive results. After two years of partnership, the numbers show a clear development in Royal Gravering’s business. From the first measurements at the start of the collaboration, revenue has grown by more than 500%, and ROAS has improved with an impressive increase of 87%.
Organic traffic to the website has seen significant growth with a 106% increase in impressions and 64% more clicks, as well as a significantly better average position alone from the period 2022 to 2023. The presence on social media has resulted in increased customer satisfaction and attracted a larger follower base, with sales also increasing by over 219% from 2022 to 2023, while ROAS has improved by over 47% in the same period.
This collaboration has not only strengthened the company’s position but also enabled the physical store in the heart of Copenhagen.
“It’s only because of the webshop and the digital marketing that Iternum Digital has done that I have a business today,” says Natasja Bové, explaining how she feels that everyone at Iternum Digital is part of Royal Gravering and has helped drive the entire business.
Thus, Iternum Digital has helped Royal Gravering establish a strong market position from the ground up, and together we have created significant online success and growth for Royal Gravering.
Are you interested in seeing how we can help your business grow digitally? Send us your information, and we’ll contact you for a non-committal conversation.
How can we be of assistance
A professional digital marketing agency that provides services in optimizing digital marketing channels.
Iternum ApS
Falkoner Alle 20
2000 Frederiksberg
CVR: 36 99 01 47
