Nordic cooperation creates beautiful results
ComfortClick brings well-being and beauty to the world’s consumers with increased performance Google Ads across the nine domains
ComfortClick brings well-being and beauty to the world’s consumers with increased performance Google Ads across the nine domains
ComfortClick is an international online retailer specialized in wellness products, whose goal is to enrich people’s lives and to bring them comfort, happiness, relief, and beauty.
ComfortClick operates in over 10 countries and sells more than 650 different product offers, where many of their own brands are designed to help the consumers. ComfortClick has 100+ employees spread over the entire world with the majority of the employees working at the headquarters in London.
ComfortClick manages the domains WeightWorld with weight loss products; Le Luna with natural and organic beauty products and ShytoBuy, where you can purchase those products you would not buy in a store
Improve online performance
Enhance performance on Google Ads across 9 different domains in 4 different countries
Change to a granular structure and optimize bidding model
To be marketing consultants for Country Managers
Create transparency and train ComfortClick’s individual teams in Google Ads optimization
Iternum helped with:
ROAS
Google Ads, Remarketing
Google MarTech Stack
Iternum Digital was chosen to manage our digital marketing budget on Google Ads because they could show in advance that they had the right competencies. The decision was based on their profound analysis of our digital marketing data in combination with them having inhouse resources for all Nordic languages.
The job for ComfortClick was simple. We had to engage with brands such as WeightWorld, ShyToBuy and Le Luna and improve their online business across nine domains and four different countries.
Choosing the right digital marketing agency for an assignment like this is a big decision.
Sofie Tidemand, Nordic E-Business Team Manager for ComfortClick Ltd., took the decision to use Iternum Digital once we had proven ourself on two different domains.
“Iternum Digital was chosen to manage our digital marketing budget on Google Ads because they could show in advance that they had the right competencies. The decision was based on their profound analysis of our digital marketing data in combination with them having inhouse resources for all Nordic languages.“, she explains.
When taking over existing accounts with lots of data, as in this case, it is always exciting to see how fast we can make progress on the performance.
The data speaks its own clear truth. That’s why we love working with it. After showing that we could improve Key Performance Indicators for the client, we moved on to managing their Google Ads accounts for nine domains in four different countries.
Since 2017 we have had the pleasure of working together on Google Ads and helping our client bring even more comfort, joy, relief and beauty into their customers’ lives.
Beside this we also functioned as digital marketing consultants for the different internal teams per country at ComfortClick.
“After 2 months of cooperation we could see clear results from Iternum Digital’s optimization process and technology. It enabled us to increase our revenues by +17% and lower our costs by -15% on Google Ads. This was a change we had never seen with other agencies“, Sofie Tidemand says.
“Iternum Digital has helped us improve our online business and shown us in a transparent way how we can make more money from our online marketing channels“, Sofie Tidemand concludes.
Also, the training of the different internal teams at ComfortClick has been succesful.
“Our Country Managers have all been very satisfied with Iternum Digital and their team, and happy that during the process they have come to learn more about Google Ads optimization. The approach Iternum Digital take has really shown us that their way is the optimal way.“, Sofie Tidemand finishes.
Are you interested in seeing how we can help your business grow digitally? Send us your information, and we’ll contact you for a non-committal conversation.
How can we be of assistance
A professional digital marketing agency that provides services in optimizing digital marketing channels.
Iternum ApS
Falkoner Alle 20
2000 Frederiksberg
CVR: 36 99 01 47
