Streaming

Streaming is putting a greater and greater distance from regular flow TV when it comes to the number of minutes we watch. At the same time, streaming offers some attractive opportunities in terms of advertising compared to traditional TV advertising in that you can target your advertising to a much greater extent and do not need as large a budget to get your advertisement shown.

Streaming at Iternum Digital

Reach your customers through targeted advertising on streaming services. At Iternum Digital, we can help you with everything from the strategic considerations to the technical and creative implementation as well as the subsequent evaluation of the campaign and its effect. More and more services gradually offer that you, as an advertiser, can buy advertising on the platform. We handle purchases across the various streaming services, and have executed these across several Nordic countries. We are, among other things, certified TV2 Play partner, where we can create very precise segmentations in relation to demographics, geography, behavior and own data.

Advertising on streaming platforms allows for targeted reach and high engagement. With the growing audience shifting from traditional TV, it offers a cost-effective way to connect with viewers in a brand-safe environment.

- Rasmus Wilke, Head of Media Buying & Partner

01. Addressable TV

With addressable TV, you get the best from classic TV advertising and the benefits you know from your other digital marketing. You get the effect from the TV commercials, which create great recognition and brand awareness, while also giving you the opportunity to target your advertisements very precisely in relation to demographics and geography and behaviour. This way you get the most out of your advertising dollars.
As much as 98% of all addressable TV advertisements are seen to the end, so you are sure that your message will get through to your target group and at the same time 80% of the advertisements are seen on a large screen with sound opposite, among other things. social media ads, which are most often seen on the mobile phone in silent mode.

02. TV2 Play

TV2 Play accounts for 47% of commercial streaming viewing in Denmark and is thus the Danes’ preferred commercial streaming service. TV2 Play has a total of 1.7 million monthly users, which makes the channel an attractive platform to target your target group on. At TV2 Play, as a certified TV2 Play Partner, we have access to create some very precise segments across gender, age, postcode and interests as well as your own data (e.g. customer database). This allows us to tailor very specific messages to equally precise target groups.

03. Streaming as part of your marketing mix

We stream like never before, and streaming is thus an effective medium to advertise on, which has its clear advantages. But we never recommend that advertising on streaming services stand alone. A customer journey usually consists of many touch points spread over several different platforms before a customer makes a conversion. Few customers find the creditcard immediately after seeing an advertisement on TV. But the advertising can, on the other hand, help to increase brand awareness, recognition and credibility significantly, so that in conjunction with your other marketing efforts such as Google Ads, social media advertising and e-mail marketing, you get the conversion. At Iternum Digital, we always ensure that your advertising on various streaming services are in line with your other marketing mix, so you get the best possible benefit.