Offline Media

When we talk about offline media, we are talking about traditional mass media such as print, TV, radio and outdoor / OOH (Out-of-home). One of the primary benefits is the physical presence that offline media provides; they reach the target group in their daily routines, regardless of whether it is through TV commercials, radio, print or out-of-home media such as bus and shelter advertisements.

Offline Media at Iternum Digital

At Iternum Digital, we can help you with advertising on a large number of different OOH placements – including, among other things, metro, airport, gyms, supermarkets, ferries, buses, aribus/adshells, scaffolding advertising as well as digital outdoor such as illuminated newspapers and illuminated screens. We help with everything from purchasing to targeting and geographic selection as well as the production of creatives, which play a decisive role in the success of the campaign.

Media Purchase is essential for maximizing your brand's exposure, strategically buying ad space to reach and engage a broad audience effectively.

- Rasmus Wilke, Head of Media Buying

01. Outdoor

Like TV and radio, outdoor advertising has its advantage in the form of wide coverage and frequency – at a low contact price. It is an intrusive mass media that cannot be ignored or switched off, which creates high brand awareness in the street scene and in public transport. In addition, it is a strong impulse medium that can be both brand-building and sales-generating. Outdoor advertising is particularly an effective combination medium with TV commercials or social media advertising. We always ensure that there is synergy between your various efforts so that you get the maximum benefit.

02. Buses

Bus advertising is an excellent solution to achieve high coverage and frequency at a low contact cost. With advertising space on the buses, both at the back and on the left and right sides, as well as on digital screens inside the bus, you get your message directly to consumers while they are on the move and often offline. Buses act as an effective net coverage medium that cannot be switched off and ensures continuous exposure. We offer geographic selection so you can target your campaigns to areas such as Copenhagen, Zealand, Funen, Central Jutland, Northern Jutland or Southern Jutland, or specific cities. Contact us today to find out how we can help you benefit from bus advertising!

03. Abribus

Abribus advertising is an effective way to capture attention in busy city environments. With abribus ads, you can place your message directly at eye level for commuters and motorists, ensuring high visibility and maximum exposure. You will typically find this form of outdoor advertising in the larger cities, where you have a unique opportunity to reach a broad target group with a local anchoring. We specialize in optimizing your abribus advertising by creating targeted campaigns that combine strategic placement with creative design. Let us help you maximize your visibility and efficiency through tailored solutions. Contact us today to see how we can boost your visibility in the cityscape!

04. Adshel

While Abribus is most widespread in the big cities, Adshels is more used in the provinces. Adshel advertising is a powerful way to make your business stand out from the crowd. By placing your messages on Adshel screens in strategic, high-traffic areas, you can reach a large and varied target group. This form of digital out-of-home advertising offers dynamic and interactive opportunities that capture the attention of locals and visitors alike. Our expertise lies in maximizing your Adshel advertising by designing targeted campaigns that harness the visual power of screens. Let us help you optimize your advertising efforts and ensure that your message stands out. Contact us today to find out how we can boost your visibility with Adshel!