Meta is still the overriding dominant when it comes to the social media platforms we Danes spend the most time on. Thus, the Meta platforms Facebook, Messenger and Instagram solidly take first, second and third place among the social media most Danes use on a daily basis. That's why Meta is also an advertising platform, it's hard to avoid when you need to reach your target group and select your marketing mix.
Creativity and results go hand in hand when it comes to social media. If you want to get off to a good start with advertising on Meta or improve your already existing presence, we at Iternum Digital can help you create the right advertising strategy. We make sure to exploit Meta’s large amount of data to target your ads in the best possible way. At the same time, we develop relevant ads that put the user at the center and invite to interaction according to your specific KPIs and business goals.
Meta's targeting and segmentation options and their enormous amount of user data make the platform an extremely interesting place to be as an advertiser.
With over 2.8 billion users wordwide Facebook is pretty much owned by everyone. Since Facebook made its big breakthrough in Denmark in 2008, a large part of the population has been regular users of the medium on a daily basis. And although Facebook has lost ground in the last few years, it is still the most used social media in Denmark, with just under 60% of the population as daily users. For many the medium is used to stay up to date on events and news and to keep in touch with family, friends and acquaintances. With many profiles, it is perhaps not so surprising that Facebook´s algorithm has a large amount of user data. That makes Facebook’s algorithm very valuable to advertisers.
However, it is still important to remember that people are reactive when they are on this platform, which means that your ads have to be precise and graphically spot on to make people want to click on them. When creating ads for Facebook (and Instagram) you’re able to create carousel, image, video, lead generating ads and much more. Iternum Digital can help you from start to finish: with graphical work, targeting (based on such factors as age, gender, interests, location, education, etc.) and regular optimization. You are also able to use the product catalogue to target previous visitors with ads containing the exact products they have been researching.
With just above 1 billion users on Instagram, there is a high probability that your target audience are on the medium. In Denmark, Instagram is used daily by 32% of the population. Instagram, unlike Facebook, is designed specifically for mobile use. In addition, the medium is more visually influenced and is built around images and videos rather than text. Users on Instagram experience fewer disruptive elements in the news flow from events, what others like and comment on, marketplace, various groups etc. Instagram’s news feed is therefore, in contrast to Facebook’s, a more manageable source of inspiration with visual stories. This makes it highly attractive for companies to be among the many postings and stories. For companies that have the opportunity to create an exciting visual universe, this channel is the channel to interact and meet your current and potential customers at eye level.
Just as on Facebook, businesses have the possibility to get their ads placed on the users’ feeds showing image or video ads for relevant target groups. Iternum Digital can help you get going on both, Facebook and Instagram, and set up the right targeting and optimization strategy.Â
Just like with any social media platforms, your content is crucial to how both your organic and paid content performs. For Meta it is incredibly important to ensure the best user experience on their platforms in order to retain users. As an advertiser, this requires that you know your customers and can create content that is relevant and inviting to the target audience you want to reach. If not, one would quickly be punished by Meta’s algorithm, which will be reflected in your advertising costs.
If you want to get off to a good start with advertising on Meta or maybe improve your already existing presence, then feel free to give us a call and we can talk about how we can help you.
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A professional digital marketing agency that provides services in optimizing digital marketing channels.
Iternum ApS
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