Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the process of increasing the percentage of website visitors who perform a desired action (a conversion). Conversions on a website can be signing up for a trial, making a purchase, downloading content or submitting a contact form. The goal of CRO is to test and optimize web pages to remove friction in the customer journey and make it as easy as possible for visitors to convert.

CRO at Iternum Digital

CRO is all about improving the conversion rate. It is important to note that CRO requires a well-defined strategy, regular monitoring and adjustment to achieve the best results. As CRO specialists, we want to help you maximize your online conversion rate and achieve better results. Our process is agile and iterative, meaning we continuously adapt our strategy and tactics based on data and feedback. Iternum Digital’s conversion optimization process delivers fast results for your business. By using Conversion Rate Optimization we can improve your performance on your different digital channels.

Conversion Rate Optimization (CRO) is essential for maximizing the value of your website traffic, leveraging user experience and data-driven insights to boost conversions.

- Lana Hamawander, Head of Analytics and CRO/UX

01. Data-driven insights

CRO involves analyzing user behavior and website analytics to identify areas for improvement. By leveraging data, you can make informed decisions that enhance the user experience and increase conversion rates.

02. User experience enhancement

Improving the user experience is at the core of CRO. By optimizing page layouts, simplifying navigation, and ensuring fast load times, you create a seamless journey that encourages visitors to take desired actions.

03. A/B testing

CRO employs A/B testing to compare different versions of web pages and determine which performs better. This iterative process allows you to test various elements, such as headlines, images and calls to actions, to find the most effective combination.

04. Increased ROI

By optimizing your website for conversions, you maximize the return on investment (ROI) of your marketing efforts such as Google Ads, social media campaigns and media buying. CRO helps you make the most of your existing traffic, leading to higher sales, leads, and overall business growth.

Our process

Our goal is to help you increase your conversion rate so you can achieve greater success online. The insights we can gain for your business through our conversion optimization program will help you increase your conversions, revenue and profit. Our program follows a documented process consisting of different stages of planning, design, implementation, A/B testing and reporting.

- Analysis

We start by analyzing your website or digital campaigns to identify pain points in the customer journey.

- Strategy and testing

We then develop a customized CRO strategy that is aligned with your specific needs and goals. We test different solutions and variations to determine which are most effective in improving the conversion rate. This is done using A/B split testing, which tests the hypotheses we have based on data.

- Ongoing optimization

Through our process, you’ll receive regular updates on your CRO strategy and results, so you’re always informed and able to make decisions based on data. Our agile and iterative approach means we can quickly adapt our strategy and tactics to maximize conversion rates and achieve better results.