UX/UI

The usability of your website is of uttermost importance to your overall digital performance. It affects both, your ranking in SEO, as well as your quality score on Google Ads. If your website is too complicated or doesn’t build enough trust you will without doubt miss out on conversions and profit. Iternum Digital can help uou improve your site’s usability.

UX/UI at Iternum Digital

If you are getting a new website, you should think about UX and UI in the design process – both in relation to the user experience and retention. UX and UI are of course crucial for your customer satisfaction, but it is also crucial for a good ranking on Google, which places more and more importance on the user experience. A website with high quality UX/UI is therefore more likely to rank higher in the search results. When we work with websites, we take several different UX/UI factors into account. This applies, among other things, to well-written content that is rich in relevant information, a strategic and well-thought-out navigation, so that users can easily find their way around and Google can crawl and index the website effectively, and that the website is mobile-friendly and responsive.

UX/UI Design is essential for creating engaging, user-friendly digital experiences, combining usability and aesthetics to connect with your audience effectively.

- Lana Hamawander, Head of Analytics and CRO/UX

01. User Experience (UX)

User Experience (UX) is not just one single thing or one type of design. As the name suggests, UX refers to the interaction between your website and the user. The good user experience depends on the overview the user gets and how easily they can navigate around the website. To simplify it, think of UX as being the data, prototyping, research, flow and functionality that creates the foundation for what should become a great experience for the user. It comes down to every touchpoint between your brand, product or service and the user and, therefore, the UXD (User Experience Design) is applicable to both, online and offline channels. UX helps people accomplish tasks across platforms and plays a big part in the overall usability for a company’s customers.

02. User Interface (UI)

User Interface is the visual output of the findings made through UX. The UX provides the data and functionality but it’s not good if the interface doesn’t have a nice look and good feel to it. UI is about the common thread in the graphic design. It is the connection between the buttons, texts, images, sounds and other sensory elements. UI is where you create magic with the design, so that the user knows exactly how to navigate the interface. In the end, this makes it easier for the user to reach their goal – whether it’s buying a product, signing up for a newsletter or calling in for a free consultation. UI is where the designer works with Gestalt Laws (Laws of Similarity, Pragnanz, Proximity, Continuity, and Closure), colour psychology, typography, layouuts and much more to ensure all the functions are easy to navigate.

03. The right combination

Great usability is best achieved when UX and UI go hand in hand. You might have all the functionality needed on a website but if it doesn’t look great and doesn’t make sense to the user the usability of the website is bad and the user will continue their search somewhere else. Great usability will keep the users on your site and increase interaction which will send a positive signal to Google and that will improve your SEO and Ads performance. The traffic and interaction might not be enough to guarantee conversions though, and that’s where CRO comes in.