Programmatic

Programmatic advertising is a way of buying and selling online ads through a programmatic platform instead of negotiating directly with the media owners. On the programmatic platforms, it is possible to target specific users based on their behavior and preferences, which can increase the effectiveness of your campaigns. Programmatic can be particularly effective in conjunction with other advertising channels such as social media and search engines.

Programmatic at Iternum Digital

With programmatic, you get exclusive access to native and high-impact ad formats, as well as many of the most sought-after ad slots before they become available through the GDN network. At Iternum Digital, we help you tailor your campaigns so that you get the most out of your marketing budget. We identify the websites that are best for you and your target group to advertise on and help create eye-catching high-impact creatives and, not least, negotiate advantageous deals in house. We can thus help you through the entire process with your programmatic ads.

Programmatic advertising revolutionizes digital marketing by automating ad buying and placement, ensuring precise targeting and optimal ad spend for impactful audience connections.

- Rasmus Wilke, Head of Media Buying

01. DV360 and Adform

We use DV360 and Adform as a programmatic platform. At Iternum Digital, we always optimize based on our customers’ business goals and what performs in the platform. This can, among other things, be visibility, clicks or reach. On DV360 and Adform, we have the option of targeting our ads by e.g. to choose target groups, sites, interests, formats, keywords and contextual.

02. YouTube

YouTube is referred to as the 2nd largest search network. With YouTube via DV360, we have the opportunity to work with the media purchase based on data and knowledge we have collected about user behavior. In this way, we create an intelligent media purchase aimed at Custom Intent target groups, where we use data across keywords, websites, channels and visitors. We therefore have the opportunity to target what people have searched for and which pages they have previously visited as well as video/channels they have interacted with.

03. Creatives

At Iternum Digital, we have skilled in-house creative forces that can help create creative high impact formats for your campaigns. High impact creatives are often found on popular websites, where large, dynamic full-screen banners with interactive elements and video content adorn large parts of the page. Formats such as High Impact, Wallpaper, Interscroll and Topscroll are designed to create high click-through rates, strong branding and attention. These banners also help to strengthen your company’s other marketing efforts. When users see a large, dynamic banner on a relevant page, it increases the chances that they will recognize your other ads on social media, display and similar platforms.