Flew in and secured 1st place in Google’s SERP
Flyhjælp gained +600% in YoY traffic and achieved a sky-high ranking with 10 keywords in first place
Flyhjælp gained +600% in YoY traffic and achieved a sky-high ranking with 10 keywords in first place
Flyhjælp is an international company that operates throughout the Nordic region (Denmark, Sweden, Norway, and Finland) and the UK. It is part of the parent company, Flightright, which handles flight compensation throughout Europe.
Flyhjælp’s mission is to bring justice to air passengers by taking on tough legal battles against airlines to ensure passengers receive their rightful compensation or refund.
Flyhjælp is one of the largest players in the market in their field. Every month they are contacted by between 4,000-5,000 passengers, with a 98% success rate in court! Flyhjælp works on a “no cure – no pay” principle, meaning customers only pay if the case is won.
So far, Flyhjælp has assisted almost 300,000 passengers, collecting over DKK 300 million in compensation for air travelers. This compensation would otherwise have gone to the airlines.
Implement an SEO strategy driving growth, conversions, and traffic
Optimize key landing pages
Be the go-to for flight delay knowledge
Iternum helped with:
Awareness, Traffic
SEO, Strategy
SEO MarTech Stack
Iternum Digital has proven to be a true master of search engine optimization. Our collaboration with them has led to a significant improvement in our SEO results, which has acted as a catalyst for our online visibility.
Flyhjælp’s challenge was the fact that there are many big players in the travel compensation market, and they wanted a strategy that would get their most important pages to the top and be the first choice among Google users.
It was emphasized that while they are obviously interested in getting more cases, a large part of the work should also be about knowledge sharing. After all, what are your rights as an air passenger if you are faced with a canceled flight or a flight delay? Flyhjælp wanted to help users get concrete answers to this question.
Flyhjælp was already under Iternum Digital’s marketing wings, including fixed monthly SEO hours, and trusted that Iternum Digital’s competent SEO team could create even greater performance with more hours available.
Iternum Digital created a new SEO strategy that was adapted to Google’s constant SEO algorithmic changes. This meant a greater focus on E-E-A-T and extra love and hours on Flyhjælp’s most important pages.
The work started with a look into Flyhjælp’s services, followed by an in-depth keyword analysis. Previously, focus was on the technical part of SEO, but this strategy focused on the content part, aiming to both share knowledge and convert.
Effort was put into research from Iternum Digital’s side, with a focus on legal requirements and regulations. This knowledge was communicated to passengers looking for easy-to-understand answers without having to read heavy legal passages.
Through close collaboration with Flyhjælp, legal content was simplified and checked by trained lawyers to ensure accuracy. Flight Assistance was to be the go-to for help when passengers had problems or questions.
Several programs and services were used as part of Iternum Digital’s SEO MarTech Stack, ensuring a well-crafted and analyzed product. Strategy and preparatory work were handled by Iternum Digital’s Head of SEO, Lars Thrane, who saw an opportunity for Flyhjælp’s organic growth.
“After a period of mediocre results based on a focus on surrounding searches via typical blog posts – like ‘top 5 last-minute travel destinations’ – we chose to change the strategy with a newfound focus on the primary service pages, precisely to highlight Flyhjælp’s core service. We tested this concept on a single page, and when it exploded over the summer holidays, Flyhjælp’s peak season, it was clear that this was how we should continue,” says Lars Thrane, Head of SEO at Iternum Digital.
At Iternum we are honored and happy to be a part of such an important and nation-wide campaign, which purpose is to create awareness for the young people about the consequences of illegal image sharing.
And we are proud of the results, which the campaign has achieved as one of the biggest public danish campaigns on TikTok.
In just one month the campaign reached 1,8 mio.views, of which over 112 thousand users watched the video to the end.
Engangsments on the platform also speaks for itself med a whopping 462 shares and 12,8 thousand likes during the first month.
Are you interested in seeing how we can help your business grow digitally? Send us your information, and we’ll contact you for a non-committal conversation.
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