Tap into Pinterest's unique blend of social media and search engine capabilities to reach an active, inspiration-seeking audience with targeted ads that drive discovery and sales for your brand.
Pinterest is a social media that acts as a digital bullet in a board. Many use the medium to find inspiration, but also to shop and discover new brands. In fact, 47% use the medium for shopping, opposite to Facebook and Instagram, where this number is 15% and 11%, respectively. This makes the platform extra interesting to advertise on.
Pinterest has a huge unexploited potential, as there are many active users, but not so many advertisers yet. In addition, Pinterest is a favorable combination of Instagram and Google.
Pinterest is a highly visual platform often described as a digital inspiration board. It’s a unique blend of a visual search engine and a social media platform, combining elements from Google, SEO, and platforms like Facebook or Instagram. Unlike many social platforms, Pinterest users actively seek out content, ideas, and products, making it a powerful tool for businesses to engage with potential customers who are already in a discovery mindset.
Pinterest stands out from other platforms because it functions primarily as a visual search engine, not just a social network. This means that users engage with the platform by actively searching for images, ideas, and products through keywords, much like they would with a traditional search engine. For businesses, this offers a unique opportunity to capture the attention of users who are in discovery mode, searching for inspiration or specific products
One of Pinterest’s greatest advantages is the long lifespan of its organic posts. Unlike other social media platforms where posts quickly lose visibility, Pinterest content can remain relevant for months:
One of the most distinctive features of Pinterest advertising is the ability to target users based on keywords. This sets Pinterest apart from other social media platforms, which rely primarily on demographic and interest-based targeting.
Unlike platforms like Facebook or Instagram, where users are often distracted by updates from family, friends, and entertainment, Pinterest users visit the platform with a purpose—to find relevant content, ideas, or products. This creates a unique opportunity for advertisers to connect with users who are specifically searching for inspiration or solutions, without the noise typically found on other social media sites.
When users search for keywords on Pinterest, they are often in a discovery or shopping mindset. This means they are actively seeking ideas, inspiration, or products, making them more likely to engage with relevant content or ads. For businesses, this presents an opportunity to capture users who are closer to making purchasing decisions compared to users passively scrolling through a feed on other platforms. Unlike other platforms, where targeting is more generalized, keyword-based targeting allows businesses to directly respond to what users are searching for at that moment.Â
Just like with traditional search engines, optimizing your content on Pinterest with relevant keywords and tags improves your chances of being discovered. The more optimized and visually engaging your Pins are, the higher they will rank in Pinterest searches, giving your business greater visibility.
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