Measuring the effectiveness of your marketing and analyzing and optimizing accordingly is the alpha and omega of today’s digital landscape. Digitization and competition on various platforms is increasing, as are all tools and aids, which makes it more important than ever to ensure the quality of your data collection and reporting.
We help our customers to work data-driven. To measure the results of their marketing efforts and make data-driven decisions.
- Lana Hamawander, Head of Analytics and CRO/UX
We’ve been tinkering with Google Analytics 4 since before its official launch and have a solid understanding of how to get the most out of the tool. Everything from data collection and configuration to reporting and analysis. Migration, new setup, validation or new tracking – whatever the need, we are happy to help you.
We are experts in tracking, and with Google Tag Manager we help our customers with implementations and to gather all their tracking in one place. Everything from advanced e-commerce implementations, custom conversions, simpler standard setups and server side implementations.
Data collection is more difficult and important than ever – and unfortunately, it’s not getting any easier. With server side tracking, you can get significantly more out of your data collection, a more precise attribution and ensure a privacy compliant setup. In other words, server side tracking is extremely important for all companies, large and small.
02. KPI’s and measuring
03. Data collection and measurements
04. Analysis
05. Recommendations an optimization
We are happy to help you with a free analysis and validation of your current setup.
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A professional digital marketing agency that provides services in optimizing digital marketing channels.
Iternum ApS
Falkoner Alle 20
2000 Frederiksberg

CVR: 36 99 01 47