Tracking

Measuring the effectiveness of your marketing and analyzing and optimizing accordingly is the alpha and omega of today’s digital landscape. Digitization and competition on various platforms is increasing, as are all tools and aids, which makes it more important than ever to ensure the quality of your data collection and reporting.

Tracking at Iternum Digital

Optimize your data collection and reporting with Iternum Digital. Our experts specialize in Google Analytics 4, Google Tag Manager, and server-side tracking to ensure precise, privacy-compliant solutions. Contact us today for a free analysis of your current setup.

We help our customers to work data-driven. To measure the results of their marketing efforts and make data-driven decisions.

01. Google Analytics 4​

We’ve been tinkering with Google Analytics 4 since before its official launch and have a solid understanding of how to get the most out of the tool. Everything from data collection and configuration to reporting and analysis. Migration, new setup, validation or new tracking – whatever the need, we are happy to help you.

We are experts in tracking, and with Google Tag Manager we help our customers with implementations and to gather all their tracking in one place. Everything from advanced e-commerce implementations, custom conversions, simpler standard setups and server side implementations.

Data collection is more difficult and important than ever – and unfortunately, it’s not getting any easier. With server side tracking, you can get significantly more out of your data collection, a more precise attribution and ensure a privacy compliant setup. In other words, server side tracking is extremely important for all companies, large and small.

Our customers, large and small, often face the same problems and uncertainties.
  • How do you ensure the quality of your data collection?
  • Which tools are most reliable?
  • Which reports are most relevant?
  • What is the difference between client-side and server-side tracing?
  • How should you analyze and optimize your data collection?
  • How can you most easily report and keep track of the results?
Do you have similar thoughts and problems? We are happy to help you with a free analysis and validation of your current setup.

Our process

01. Workshop

02. KPI’s and measuring

03. Data collection and measurements

04. Analysis

05. Recommendations an optimization

Having trouble tracking the right data?

We are happy to help you with a free analysis and validation of your current setup.

Head of Analytics & CRO/UX & Associate Partner

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