CRM

Customer Relationship Management (CRM) is the key to building and maintaining strong relationships with your customers for both B2B and B2C businesses. It's about creating personalized and engaging customer experiences that drive sales and brand loyalty.

CRM at Iternum Digital

In a world where the competition for customers’ attention is intense, it is crucial for both B2C and B2B companies to have an effective Customer Relationship Management (CRM) setup. At Iternum Digital, we understand that successful CRM is about more than just collecting data and understanding interactions with customers – it’s about creating meaningful and personalized customer experiences that build loyalty and create growth. Understanding the customer journey ensures that in future we can build campaigns that perform far better than previous campaigns.

At Iternum, we work with CRM for both B2B and B2C companies. Although many of the disciplines, tools and systems we use may be similar, the approach and how they are used is vastly different. However, we see more and more B2B companies using a B2C approach, which can be the right business model if your primary sales channel is a webshop and your customers are often smaller companies with fewer decision makers. We help you lay out the right CRM strategy for your particular business.

- Bjørn Herbst, CEO & Partner

01. The more you know, the better the results

The more you know about your clients, for example, what they have bought, when they bought it and through which channel, the better you can tailor your content when creating new campaigns or when trying to sell more, do cross sales or upsales. CRM (Customer Relationship Management) helps you hone these insights, and at Iternum Digital we make sure they are translated into action. Our expertise in CRM systems enables you to create targeted campaigns that focus on sales, cross-selling and up-selling.

02. All data in one place

CRM helps you get an overview of every single customer, what they have bought, which marketing channel they came from, how many times they opened the newsletter, etc. This knowledge can be leveraged by automation and at the same time create more value for your business as well as your customers. With a centralized CRM system, you can easily store and reuse data in a detailed and well-thought-out way. The more detailed information you have, the better performance you can achieve.

03. Enhance the value

The best-performing companies use a CRM system to deploy a strategy that is tailored based on specific data points centered on the buyer’s history and behaviour. The aim is to increase sales by making cross-sells, up-sells and tailor-made offers based on the individual customer’s buying patterns. Implementing a CRM system can be complex and require changes in management, but the benefits and value it creates outweigh the costs. With the system in place, you can target your campaigns precisely and effectively, reducing the costs of using marketing platforms such as Google Ads and Facebook.

04. Perfect targeting and automation

With CRM in place, you will be able to target your campaigns, newsletters and resources in the most optimal way. If you want to cross-sell or upsell without large costs on platforms such as Google and Facebook, CRM is the way forward. In some cases, you can even anticipate customers’ needs before they even know them. Automation in CRM systems makes it possible to create recommendations of products that complement previously purchased items. At Iternum Digital, we help you implement the right automation process and optimize your CRM system so that you can increase your revenue and reduce costs.

Why is CRM important in a B2C and B2B perspective??

- Why use CRM as a B2C business?

With an effective CRM strategy, companies can offer tailored recommendations and personal offers and communication based on past purchasing behavior and preferences. This not only increases customer satisfaction, but also the chances of repeat purchases. By building stronger relationships with customers, companies can reduce churn and increase customer loyalty. A loyal customer is often more likely to buy again and recommend the company to others.
In addition, you get a complete overview of the customer’s history, which ensures a more informed and fast customer service, which means that problems can be solved efficiently and with a greater understanding of the customer’s situation.

- Why use CRM as a B2B business?

In the B2B market, strong and long-lasting relationships between companies are essential for success. CRM in a B2B context therefore focuses on managing complex relationships between companies, which often involve long sales processes, larger transaction volumes and multiple decision makers. As a HubSpot partner, we offer a powerful CRM platform that helps keep track of all interactions, contacts and opportunities, giving your sales team the tools needed to deliver a consistent and personalized experience to each customer. In addition to HubSpot, we also work with cheaper alternatives such as ZOHO CRM & Active Campaign.

How can Iternum Digital help you?

At Iternum Digital, we are experts in developing tailored CRM solutions that suit your company’s specific needs. By collaborating with Iternum Digital, you can ensure that your CRM management not only meets your current business goals, but is also scalable in relation to future needs.

- Implementation of CRM systems

We help you choose and implement the right CRM system that suits your company, whether it’s Salesforce, HubSpot, Zoho, Active Campaign or another solution.

- Data analysis and insight

Our team analyzes your customer data to identify patterns and opportunities so you can make informed decisions and optimize your marketing strategy.

- Personalization and automation

We implement solutions that enable automated and personalized communication so that your customers always feel valued and seen.

- Campaign development & content production

We develop and produce content and campaigns that engage and convert – with a conceptual and brand-building approach. Create quality content such as blog posts, white papers, videos and graphics that support your campaigns and brand strategy.

- Campaign optimization

We monitor and optimize your campaigns to ensure they deliver the best results. We implement adjustments and improvements based on data to maximize the effectiveness of your campaigns. We offer A/B testing so we can test different versions of your campaigns to find the most effective approach.