YouTube

YouTube is the world's leading video-sharing platform, boasting over 2 billion active users each month. This includes more than 80 million paid subscribers across its Premium and Music services. This means that just over a third of the global population accesses YouTube every month. YouTube offers unparalleled reach and engagement, making it an essential tool for brands. YouTube's dynamic platform enables you to showcase your brand through innovative video ads, connecting with audiences in ways that drive meaningful engagement and growth.

YouTube at Iternum Digital

YouTube has become an increasingly essential platform where you can reach a larger audience through engaging video content. Whether you want to advertise, create channels or use influencers, YouTube gives you a wide range of options to improve your digital marketing strategy. We assist you in implementing a tailored strategy to achieve outstanding results. Our in-house team comprises top creative talents, ready to help you create ads that capture attention and generate excitement. Additionally, we ensure you have the optimal foundation for success on the platform by leveraging data from your existing social media channels.

With YouTube's vast and established user base, the platform offers immense potential for advertisers. The competition is significant, but so is the opportunity to reach a diverse and engaged audience, making it a prime choice for impactful advertising campaigns.

- Claes Jensen, Head of PPC

01. Advertising on YouTube

Leverage YouTube’s massive reach with targeted advertising. YouTube video ads are powerful tools for brands looking to engage a wide audience through compelling visual storytelling. These ads can appear before, during, or after videos, allowing advertisers to capture viewers’ attention in various contexts. On YouTube, you have the option of using several different ad formats depending on your purpose and content. These formats include e.g. bumper ads, skippable and non-skippable in-stream ads, and display ads. This makes YouTube the perfect channel to unleash creativity and showcase your brand, product or service in innovative ways. At Iternum Digital, we specialize in identifying the most suitable ad formats for your specific goals and maximizing their potential for your brand. We help our customers with establishing YouTube ads through, among other things, the Performance Max campaign.

02. Audiences on YouTube

Creativity thrives on YouTube, driven by both users and advertisers, creating an informal, authentic, and entertaining environment. The audience on YouTube spans a broad range of demographics, with a significant presence of users aged 18-34 years. This group represents a substantial portion of the total user base. As with other platforms like Instagram and Facebook, YouTube’s age distribution continues to evolve, attracting more older users over time.

03. Branding on YouTube

Branding on YouTube through ads allows businesses to reach a vast audience while showcasing their products or services in a visually engaging format. By leveraging targeted advertising strategies, brands can effectively reinforce their identity and create memorable experiences that resonate with viewers, driving both engagement and conversions.

04. YouTube Shopping ads

YouTube shopping ads allow brands to showcase their products directly within videos, enhancing the shopping experience for viewers. These ads integrate seamlessly with YouTube content, enabling users to discover and purchase products without leaving the platform. By utilizing visually engaging formats, brands can drive higher engagement and conversions.

05. YouTube Shorts

Tap into the growing popularity of YouTube Shorts to reach a broader audience. We help you create short, engaging videos that capture attention quickly and drive more views to your channel.