E-mail Marketing

E-mail Marketing is one of the most cost-effective online channels for generating sales, loyalty and traffic - which is why email marketing should always be part of your digital strategy. Your data is 1st-party data you own, and the results are easy to track and measure. In addition, e-mail marketing is a very personal marketing channel, where customer loyalty is high.

E-mail Marketing at Iternum Digital

A successful E-mail Marketing strategy is an interaction between three things: lead generation, automation flows and newsletters. Regardless of whether we are talking about sending out newsletters or setting up automation, we offer both execution and strategic sparring in relation to KPIs, building templates, preparing copy and creative, segmenting target groups, lead generation, split testing as well as optimization and reporting. We help you lay out a strategy for sending out newsletters and come up with recommendations for best practice automations that suit your business.

Sending newsletters is one of the most efficient ways to create revenues at a low cost.

- Nana Kristensen, E-mail Marketing Specialist

01. E-mail Service Provider

Your choice of e-mail service provider (ESP) depends on both your business and your purpose for the platform. At Iternum, we have knowledge of a large number of the most widespread platforms for both B2B and B2C companies and are also a certified partner with Klaviyo, MailChimp and Hubspot.

02. Newsletters

Newsletters should be part of any digital marketing strategy because newsletters are one of the most budget-friendly online channels for generating sales. Before you start with your newsletters, it is important that you state some concrete goals and formulate what you want to achieve with your newsletter. Next, it is important that your content captures the recipient’s interest and attention. And finally, it is important to segment your target group so that you hit the right people with the right message at the right time and at the same time keep your account “healthy”. At Iternum Digital, we have a clear process for split testing which allows us to measure what works for each individual customer and their business model – this is done to increase sales and improve engagement by adjusting content, design and segmentation.

03. Automation flows

For the vast majority of companies, setting up automated e-mail flows will be a very good investment, which can save an incredible amount of time and resources and ensure a good turnover in the long term. As is the case with all our digital marketing services, we always focus on the customer journey and the customer experience when we set up automation flows. Our e-mail automations are therefore always built based on the sales funnel, so that we make sure to hit the customer where he/she is – with the messages he/she needs at the given time.

04. Leadgeneration

Without good leads you will get nowhere with your email marketing. We help you to lay out a strategy for how to collect as many qualified leads as possible for your lists. This can be through your website, via advertising on social media or using tools such as gamification.

Get started with E-mail Marketing

Would you like to reach your customers directly in their inbox? Feel free to give us a call and we can have a talk about how we can help you reach your goal with E-mail Marketing.

Nana Kristensen

Social Media & E-mail Marketing Consultant

info@iternumdigital.com

+4532121100

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