Lana is our Swedish team leader for Analytics, CRO, and UX, and her discipline and expertise ensure that we always have data and tracking under control for all our clients. With an uncompromising ‘my way or the highway’ approach and a keen eye for detail, Lana catches even the smallest errors, allowing us to base our work on accurate and precise figures.

She stays up-to-date with the latest trends in analytics and tracking, making her an invaluable resource for the entire team. With a steady hand and great insight, Lana has the ability to make complex data and user experiences understandable for everyone – all without a hint of an accent.

Her dedication is clear when she dives deep into the numbers, focused and meticulous, to maximize conversions and create the best user experience. Besides being a skilled expert, Lana is a warm and cheerful colleague, whose infectious laughter adds positivity to everyday life at the office.