Abdel is a vital part of our Analytics and CRO/UX team, where his passion for concept development, design, and data, along with a sharp eye for the technical side, drives data in our martech stack. As a former parking officer, Abdel isn’t afraid to issue ‘fines’ for poor CRO and UX, but he always does it based on data, user insights, and with a big smile.

Abdel is not only a sharp analyst but also a foosball table master, always ready to deliver both sharp data insights and an unexpected goal. He’s engaged in the office’s social life and is a member of the party committee. Additionally, he’s a helpful, warm, and positive colleague who’s great to talk to and always sees opportunities and solutions.

He’s a man of strong will and possibly the only person in Denmark who survived an entire week at the Roskilde Festival with a group of heavy-drinking friends without consuming a single drop of alcohol himself. In his free time, Abdel loves to travel, attend concerts, and play board games.