New ad format on Instagram
Instagram is a medium where you as a company can place ads in every conceivable way - and now you will soon also be able to do so in the new popular feature, Reels.
Head of Social Media
May 19, 2021
Instagram is a medium where you as a company can place ads in every conceivable way - and now you will soon also be able to do so in the new popular feature, Reels.
The ad format will first be tested outside the Nordic borders, but their strategy explains that they will expand these areas in the near future. Instagram explains that they have started testing the ads through Reels in India, Brazil, Germany and Australia.
Immediately, the ads through Reels can be up to 30 seconds long – just like with regular Reels. The format will be very much as we know it from Stories, where the content is vertical and displayed in full screen. The difference from the ads on Stories in relation to Reels is that on Reels you will be able to comment, like, save and share the ads, which creates a greater opportunity for an organic reach.
The ads in Reels do not come as a surprise, as Facebook’s business is built on ads. What surprised us more was that they chose to offer Shopping through Reels before the ad format. One reason for this may be that Instagram did not want to interfere with the flow of content by showing ads frequently.
We look forward to trying out the ads through Reels, as we know that 84% of all Instagram users are on the platform to discover new products!
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