How to create great content for newsletters

To avoid getting stuck with your newsletters, it’s a good idea to get organized and put things in order first. Assign some responsibilities, such as who is the editor, writes the texts and sets things up technically. In addition, agree when you will meet – preferably at a fixed interval. Your inspiration can come from anywhere and from any industry. Save the things you come across that each of you find interesting in a catalog of ideas that you can browse through at the meetings and discuss and get inspiration from. During the meetings, you can brainstorm ideas for great newsletter content together. A brainstorm is a popular method to use. It’s a good idea if everyone has done an individual brainstorm before the joint one starts. That way, you have a starting point from which you can begin to brainstorm further. It’s important to be open to all suggestions and inputs in the beginning. Decide how much time you want to spend brainstorming and stay open throughout the agreed time. Then you can put on your “no hat” and give constructive criticism to each suggestion and begin a selection process.