Has your company remembered to add https?

HTTPS is an abbreviation for Hypertext Transfer Protocol Secure. It is used as a security measure when customers need to enter sensitive personal information online.

medarbejderbillede-2024-Claes_endelig
Head of PPC & Partner
August 7, 2017

HTTPS - Opportunity for increased revenue

Personal and sensitive information can be name, address, email and credit card information that the customer must enter in order to make a purchase on a website or sign up for the newsletter. Once your website has https, your visitors will see a closed, green padlock with the word Secure displayed next to it in the address bar of the browser.

If you have https installed on your website or webshop, Google will see your site as secure. There is also the possibility that it will rank you higher than your competitors if they have not yet added https. A higher ranking can create increased revenue.

If you have to switch from http to https, remember to have all your pages redirected. If not, this will be seen as duplicate content by Google, and this can damage your SEO ranking/position.
Contact your CMS supplier to get the switch to https or talk to us first.

When advertising on Google

If you want to advertise on Google Shopping, you must have https on your website. If not, your webshop risk to be suspended and therefore can not use the shopping function.

There must be at least https on the pages for the purchase process, where customers must fill in personal data in order to buy the product.
If your website has a subscription form for newsletters, where customers also must write personal sensitive data such as name and email, this page must also have https.

There are several benefits to using https:

  • Customers can feel safer, which may increase sales and conversion rate.
  • Google has confirmed that it also gets a ranking boost, on the SEO part.

As mentioned, you can also advertise on Google Shopping if you have https.

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Please call, so we can have a talk about how we can help you.

Head of PPC & Partner

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