Recently, Google has launched a number of new features for Performance Max campaigns, which are a step in the right direction for better advertising in Google Ads. Therefore, it is relevant to ask the question: Are your Performance Max campaigns up-to-date?
Why is this important to you, you might ask?
Among other things, the new improvements for Performance Max give advertisers the opportunity for more detailed management of their campaigns, improved customer insight and more efficient budget management.
Below you can see a graphic and overview of the new Performance Max key functions.
Customer value mode:
This new P-Max feature, which is still in beta, is designed to assist P-Max advertisers using purchase conversion metrics to attract high-value customers.
Detailed demographics:
Data on age and gender groups is now becoming available. Detailed demographics in Auction Insights allow you to understand your untapped demographics so you can tailor ads that hit directly with specific age and gender groups.
Account level IP address exclusion:
P-Max advertisers can now exclude specific IP addresses, reducing wasted budget on unwanted ad interactions.
Customer retention goals:
This P-Max feature, also in beta, is designed to help you win back lost customers.
Final URL expansion:
Take advantage of the Final URL extension to improve the performance of your Google Ads Performance Max campaigns. By replacing your final URL with a more relevant landing page, based on the user’s search query and intent, and customizing a dynamic ad headline to match your landing page content, you can tailor your ads more effectively.
Budget pacing insights:
You will be able to track your costs in real time, see current and expected costs and the forecast of conversion performance. This feature allows businesses to make decisions about their budget allocation and optimize their campaigns for maximum ROI.
Do you want to hear more about all the new features for Performance Max campaigns and how we can help you and your business? Contact us as soon as possible so we can help you take advantage of the latest improvements.
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