Digital PR as part of your SEO success

What is digital PR?

Digital PR (Digital Public Relations) combines traditional PR methods with modern digital marketing strategies. The goal is to create publicity and build links from credible and relevant websites, which can improve your website’s authority and visibility in search engines. Thus, digital PR plays together with E-E-A-T, about which we have previously written an in-depth blog post.

Digital PR is more than just creating backlinks. It’s about reaching a wider online target group and creating brand awareness through strategic efforts that include content creation and being able to find the good and relevant stories for your particular company. Digital PR focuses on utilizing the digital landscape to create publicity and engagement.

How does digital PR complement SEO?

Link building and authority

One of the most direct ways that digital PR complements SEO is through link building. Backlinks from authoritative websites act as recommendations for the search engines. When your content is featured and linked to from credible sources, it improves your website’s authority and can lead to higher rankings in search results.

Content marketing

Digital PR is about producing and distributing content that resonates with your target audience. This most often includes press releases, but also blog posts, infographics, e-books and case studies. When your content is valuable and relevant, it increases the chances of being shared and linked to, which in turn boosts your SEO.

Brand awareness

By getting your brand mentioned on credible websites, news sites and blogs, you not only increase your online visibility, but also the trust in your brand. Consistent exposure on reputable platforms makes your brand more recognizable and credible to potential customers, which can lead to increased organic traffic and better engagement.

How to get started with digital PR

Identify your goals

Start by defining what you want to achieve with your digital PR strategy. This can include increased website traffic, better ranking in the SERP or strengthened brand awareness.

Understand your target audience

Research who your target audience is and what media they follow. This will help you create targeted content that is more likely to be shared and linked to.

Create valuable content

Focus on producing content that is both relevant and valuable to your target audience. This can be anything from catchy press releases, in-depth articles and white papers to engaging infographics and videos.

Build relationships

A successful digital PR strategy requires strong relationships with journalists, bloggers and influencers. Spend time networking and building these relationships so they are more likely to share your content. Rome wasn’t built in one day and this step in particular takes time, but it’s all worth it.

Pitch your content

Once you have created some valuable content, it must be pitched to relevant media and platforms. Adapt your pitch to the individual journalist or blogger to increase the chances of publicity.

Measure and adjust the effort

Monitor the results of your digital PR efforts. Pay attention to which campaigns produce the best results and adjust your strategy continuously. Also notice if the media that carry your stories, articles or share your company’s knowledge link to your website. If they don’t, you can reach out to the medium and ask if they’d like to link directly.

Examples of successful digital PR

Digital PR and its results can take many forms depending on your goals and target audience. This can be, for example:

Campaigns based on current events or trends: This can help place your brand at the center of relevant conversations and attract media attention.
Exclusive interviews or features with industry experts: This can give your brand an authoritative voice and attract attention from relevant publications.
Sponsored posts and collaborations with influencers or media: These initiatives can create immediate visibility and engagement among your target audience.

If you want to know more about digital PR, you can register for our on demand webinar here, where we delve deeper into the subject.

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Would you like to increase your brand awareness?

Feel free to call and we can have a chat about how we can help you with your Digital PR.

Lars Thrane

Head of SEO

lars@iternumdigital.com

+4532121100

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28. Sep, 2023

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