Serverside tracking

The service

Server-Side Tracking is one of the most advanced methods for collecting and processing user data, offering enhanced accuracy and privacy compliance. In a short period, it has evolved into a powerful tool that allows you to gather detailed insights without relying solely on client-side scripts. With its ability to bypass ad blockers and ensure data integrity, Server-Side Tracking enables you to connect with your audience in precise and impactful ways.

Server-Side Tracking enhances data accuracy and privacy compliance, providing detailed insights while ensuring data integrity and overcoming limitations of client-side scripts

- Lana Hamawander, Head of Analytics and CRO/UX

01. Enhanced Data Accuracy

Server-Side Tracking ensures more reliable data collection by processing user interactions on your server rather than the client’s browser. This reduces data loss and discrepancies caused by ad blockers or browser limitations.

02. Privacy Compliance

By handling data on your server, Server-Side Tracking offers greater control over user information, helping you maintain compliance with privacy regulations such as GDPR and CCPA. This ensures that user data is collected and processed securely and transparently.

03. Bypass Ad Blockers

Unlike traditional client-side tracking, Server-Side Tracking can bypass ad blockers and script restrictions, ensuring that you capture comprehensive user data. This allows for more accurate measurement and analysis of user interactions and campaign performance.

04. Improved Data Integration

Server-Side Tracking allows for seamless integration with various marketing and analytics platforms. By consolidating data from multiple sources, you can gain a holistic view of user behavior and optimize your marketing strategies more effectively.

How to Get Started

Ready to enhance your data collection with Server-Side Tracking? Contact us today for an initial consultation and let Iternum Digital help you implement a robust server-side tracking solution. Start improving your data accuracy and privacy compliance now!