{"id":15374,"date":"2017-01-23T11:21:00","date_gmt":"2017-01-23T11:21:00","guid":{"rendered":"https:\/\/iternumdigital.itm-dev.dk\/derfor-skal-du-bruge-buyer-personas\/"},"modified":"2024-08-21T07:54:05","modified_gmt":"2024-08-21T07:54:05","slug":"derfor-skal-du-bruge-buyer-personas","status":"publish","type":"post","link":"https:\/\/iternumdigital.itm-dev.dk\/da\/derfor-skal-du-bruge-buyer-personas\/","title":{"rendered":"Derfor skal du bruge buyer personas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15374\" class=\"elementor elementor-15374 elementor-14998\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61ebe062 e-con-full e-flex wcf-starter-animations-none e-con e-parent\" data-id=\"61ebe062\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-554f7b7b elementor-widget elementor-widget-template\" data-id=\"554f7b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"6433\" class=\"elementor elementor-6433\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62ec7f73 e-con-full e-flex wcf-starter-animations-none e-con e-parent\" data-id=\"62ec7f73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-224f38f1 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"224f38f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6e75a6 wcf-starter-animations-none wcf-t-animation-none elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5d6e75a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Derfor skal du bruge<\/b> <i>buyer personas<\/i><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e03fb87 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"e03fb87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4556bb wcf-starter-animations-none wcf-t-animation-none elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d4556bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Du har m\u00e5ske st\u00f8dt p\u00e5 termen \u2019buyer personas\u2019 i m\u00f8det med andre marketingfolk, i artikler p\u00e5 nettet eller m\u00e5ske fra din chef, der synes, \u2019at det er det nye sort\u2019. M\u00e5ske du t\u00e6nker \u201dhvad er der nu galt med almindelig segmentering?\u201d. Og \u00e6rlig talt fungerer traditionel segmentering stadig helt fint, og det at begynde at arbejde med buyer personas betyder ikke, at almindelig segmentering skal til skrot. Men hvad er en buyer personas? Og hvordan laver man en buyer personas? 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.jet-listing-dynamic-field__content{font-size:15px;line-height:1.2em;}}<\/style><div class=\"jet-listing-grid__item jet-listing-dynamic-post-10657\" data-post-id=\"10657\"  >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"10472\" class=\"elementor elementor-10472 elementor-6200 elementor-6200 elementor-6200\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d4546 e-con-full e-flex wcf-starter-animations-none e-con e-parent\" data-id=\"e5d4546\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7306de2 elementor-widget elementor-widget-jet-listing-dynamic-image\" data-id=\"7306de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"jet-listing-dynamic-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-image\" ><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/iternumdigital.itm-dev.dk\/wp-content\/uploads\/2024\/04\/medarbejderbillede-2024-Jan_endelig-400x400.jpg\" class=\"jet-listing-dynamic-image__img attachment-square-people size-square-people wp-post-image\" alt=\"medarbejderbillede-2024-Jan_endelig\" srcset=\"https:\/\/iternumdigital.itm-dev.dk\/wp-content\/uploads\/2024\/04\/medarbejderbillede-2024-Jan_endelig-400x400.jpg 400w, https:\/\/iternumdigital.itm-dev.dk\/wp-content\/uploads\/2024\/04\/medarbejderbillede-2024-Jan_endelig-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" loading=\"eager\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8077b19 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"8077b19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7b3322c e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"7b3322c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f044ab6 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"f044ab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><span class=\"jet-listing-dynamic-field__content\" ><a href=\"#more_posts_by\">Af Jan B\u00f8gely<\/a>,<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-369a8f8 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"369a8f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><span class=\"jet-listing-dynamic-field__content\" ><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9532632 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"9532632\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82dfee0 jedv-enabled--yes elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"82dfee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\" >April 12, 2024<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15b27b40 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"15b27b40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16e34d73 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"16e34d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n          <b>Hvad er buyer personas egentlig for en st\u00f8rrelse?<\/b>\n        <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f9b826 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"58f9b826\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Buyer personas skal ses som et v\u00e6rkt\u00f8j, hvor man kommer mere nuanceret til bunds i, hvem m\u00e5lgruppen er og knytter det sammen med deres brugerrejse. Tankegangen er, at kunderne skal ses p\u00e5 som mennesker og ikke en r\u00e6kke variabler, og n\u00e5r du skaber dine buyer personas, s\u00e5 samler du dine data, segmenter, touchpoints samt brugerrejsen og udfordrer m\u00e5den, du skal ses p\u00e5 dem p\u00e5. Markedsf\u00f8ringstendenserne peger alle mod mindre push og mere pull; alts\u00e5 en inbound tankegang, hvor markedsf\u00f8ringen er kundecentreret. Uden en dyb forst\u00e5else for sine kunder er det sv\u00e6rt at t\u00e6nke inbound Marketing og skabe indhold, der tiltr\u00e6kker (potentielle) kunder.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20590d1 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"20590d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23b804e wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"23b804e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>En fiktiv repr\u00e6sentation af dine<\/b><i> ideal-kunder<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72edc92 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"72edc92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e5r man arbejder med buyer personas, ser man p\u00e5 sin m\u00e5lgruppe som fiktive repr\u00e6sentationer af sine idealkunder. En idealkunde er den type kunde, som din virksomhed \u00f8nsker sig allermest i julegave. Det giver en anderledes m\u00e5de at t\u00e6nke m\u00e5lgruppen p\u00e5 &#8211; nemlig som rigtige mennesker og ikke blot demografiske variabler. P\u00e5 den m\u00e5de f\u00e5r du en mere nuanceret forst\u00e5else for, hvem din virksomhed kommunikerer med.   <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4708e35 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"4708e35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a09c6dd wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"a09c6dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Dine personas \u2013<\/b> <i>mennesker med ambitioner<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2309942 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"2309942\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Med inbound-metoden er kunden i fokus, og m\u00e5den, din virksomhed bliver interessant p\u00e5, er ved at udvikle indhold, der er skr\u00e6ddersyet dine personas. Det er noget n\u00e6r umuligt at skabe \u00e6gte relationer og udvikle relevant indhold til nogle, man ikke kender. Derfor skal du l\u00e6se p\u00e5 lektien (bare rolig \u2013 pensum er ikke s\u00e5 stort) og arbejde grundigt med dine buyer personas. Du skal ende med at forst\u00e5 deres ambitioner, m\u00e5l og udfordringer \u2013 og hj\u00e6lpe dem via det indhold, du producerer. Buyer personas er relevante for alle typer virksomheder, da det jo er rigtige mennesker, som alle brancher \u2013 uanset om det er B2C eller B2B \u2013 kommunikerer med hinanden p\u00e5 den ene eller anden m\u00e5de. De bedste buyer personas er baseret p\u00e5 indsigter. Mange af dem har du garanteret allerede. Det er ogs\u00e5 okay at benytte sig at nogle kvalificerede antagelser, men pas p\u00e5 med ikke at basere for meget p\u00e5, hvad du tror, du ved.       <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6843783e e-con-full e-flex wcf-starter-animations-none e-con e-parent\" data-id=\"6843783e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-461c98bb e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"461c98bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32a2eb04 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"32a2eb04\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Dine<\/b> <i>buyer personas <\/i><b>skal bl.a. baseres ud fra:<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28805d17 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"28805d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>De klassiske variabler: demografiske-, geografiske-, \u201dpsykografiske-\u201d og adf\u00e6rdsvariabler<\/li>\n<li>Interviews med forskelligartede eksisterende og potentielle kunder<\/li>\n<li>Dataanalyse<\/li>\n<li>Diverse interne og eksterne unders\u00f8gelser<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79e802ef e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"79e802ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72289b70 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"72289b70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5d89c4 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"2a5d89c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n          <b>Rejsen, hvor du er destinationen<\/b>\n        <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a95a79 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"57a95a79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Udover at forst\u00e5 dine ideal kunders profil skal du ogs\u00e5 kigge n\u00e6rmere p\u00e5 deres brugerrejse. Hvordan bliver de f\u00f8rst opm\u00e6rksomme p\u00e5, at de m\u00e5ske har et behov for dit produkt? Hvordan begynder de at overveje mulighederne for at f\u00e5 tilfredsstillet behovet? Hvilke alternativer har de, og hvordan evaluerer de dem? N\u00e5r de er klar til at tr\u00e6ffe et valg; hvordan beslutter de sig? Disse sp\u00f8rgsm\u00e5l er lettere at svare p\u00e5, n\u00e5r man har l\u00e6rt sin persona at kende \u2013 og det har du jo, n\u00e5r du er n\u00e5et til dette stadie.     <\/p>\n<p>N\u00e5r du ved det, kan du hj\u00e6lpe dem i processen ved at udvikle indhold, der stille og roligt guider dem igennem beslutningsprocessen til valget af din virksomhed. Det er essensen af Inbound Marketing-tankegangen. Se brugerrejsen i modellen herunder, hvor der ogs\u00e5 st\u00e5r, hvilken type indhold der egner sig bedst til de forskellige stadier.  <\/p>\n<p>Samtidig skal du t\u00e6nke p\u00e5 de forskellige touchpoints: hvor m\u00f8der din virksomhed sine personas? Der findes et hav af forskellige platforme \u2013 b\u00e5de online og offline \u2013 som har forskellige form\u00e5l i stadierne i beslutningsprocessen. Det indhold, du har udviklet til hvert stadie i beslutningsprocessen, skal distribueres til kunderne p\u00e5 den rette platform.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51c1dbb8 e-con-full e-flex wcf-starter-animations-none e-con e-parent\" data-id=\"51c1dbb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3953c589 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"3953c589\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2edf4f2d wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"2edf4f2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Skab<\/b> <i>historien<\/i> <b>om personaen<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e517853 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"3e517853\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En god m\u00e5de at kortl\u00e6gge kunderejsen og touchpoints p\u00e5 er ved at skrive det ind i en historie eller sammenh\u00e6ngende tekst. Det tvinger dig til at t\u00e6nke over flere og mere nuancerede aspekter, som din buyer persona g\u00e5r igennem og virkelig l\u00e6re vedkommende at kende. T\u00e6nk over, hvor din persona typisk befinder sig, hvad hun laver mm., n\u00e5r hun f\u00f8rst opdager et behov. Sidder hun typisk p\u00e5 en caf\u00e9 med veninder om eftermiddagen, eller er hun p\u00e5 vej hjem fra arbejde kl. 18 i S-toget?   <\/p>\n<p>Der er nogle sp\u00f8rgsm\u00e5l, der kan hj\u00e6lpe dig p\u00e5 vej, n\u00e5r du skal have den lille forfatter-hat p\u00e5:<\/p>\n<p>\n            <strong>Hvad sker der f\u00f8r et k\u00f8b:<\/strong>\n          <\/p>\n<ul>\n<li>Hvordan [hvor, hvorn\u00e5r og fra hvem] h\u00f8rer din persona om din virksomhed?<\/li>\n<li>Hvorfor  hvordan f\u00e5r din persona lyst til at interagere med jer?<\/li>\n<\/ul>\n<p>\n            <strong>Hvad med under et k\u00f8b:<\/strong>\n          <\/p>\n<ul>\n<li>Hvad oplever din persona, n\u00e5r han\/hun interagerer med jer?<\/li>\n<li>Hvordan oplever personaen kanalerne?<\/li>\n<\/ul>\n<p>\n            <strong>Glem ikke livet efter k\u00f8b:<\/strong>\n          <\/p>\n<ul>\n<li>Hvordan oplever din persona virksomheden efterf\u00f8lgende?<\/li>\n<li>Hvordan interagerer din persona med virksomheden efterf\u00f8lgende?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd14c7e e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"bd14c7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2726d wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"4b2726d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Okay, men<\/b><i> hvordan kommer jeg i gang?<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c70bf7 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"4c70bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi satser p\u00e5, at du godt kan se fordelene ved at arbejde med buyer personas p\u00e5 nuv\u00e6rende tidspunkt \u2013 vi er i hvert tilf\u00e6lde fortalere for v\u00e6rkt\u00f8jet, som vi ser liges\u00e5 essentiel som svenskn\u00f8glen, der skruer reklamerne sammen. Men vi ved ogs\u00e5 godt, at man ofte har brug for en, der holder \u00f8je med vatterpasset, n\u00e5r hylden skal h\u00e6nges op. Kontakt os, hvis du vil h\u00f8re mere om buyer personas.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-202522d5 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"202522d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d269a1e e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"4d269a1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53874e2 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"53874e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Vil du gerne<\/b> <i>h\u00f8re mere<\/i> <b>om<\/b> <i>buyer personas?<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738339b6 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-text-editor\" data-id=\"738339b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ring gerne, s\u00e5 vi kan tage en snak om, hvordan vi kan hj\u00e6lpe dig.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b4c1c94 e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"6b4c1c94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715a48a1 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"715a48a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\" >\n          <a style=\"color:#000;\" href=\"mailto:%24s\">info@iternumdigital.com<\/a>\n        <\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6993454c elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"6993454c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\" >\n          <a style=\"color:#000;\" href=\"tel:%24s\">+4532121100<\/a>\n        <\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28d558a3 e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"28d558a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35eb5dd7 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"35eb5dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Del p\u00e5 sociale medier<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9b4035 elementor-share-buttons--view-text elementor-share-buttons--skin-minimal elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"3d9b4035\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Del p\u00e5 linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a43c9c1 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"2a43c9c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1c0f2d78 e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"1c0f2d78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53e1a717 elementor-widget elementor-widget-jet-listing-dynamic-image\" data-id=\"53e1a717\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"jet-listing-dynamic-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-image\" ><img decoding=\"async\" width=\"700\" height=\"867\" src=\"https:\/\/iternumdigital.itm-dev.dk\/wp-content\/uploads\/2024\/04\/medarbejderbillede-2024-Jan_endelig.jpg\" class=\"jet-listing-dynamic-image__img attachment-full size-full wp-post-image\" alt=\"medarbejderbillede-2024-Jan_endelig\" srcset=\"https:\/\/iternumdigital.itm-dev.dk\/wp-content\/uploads\/2024\/04\/medarbejderbillede-2024-Jan_endelig.jpg 700w, https:\/\/iternumdigital.itm-dev.dk\/wp-content\/uploads\/2024\/04\/medarbejderbillede-2024-Jan_endelig-242x300.jpg 242w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"eager\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-e860850 e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"e860850\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\" href=\"\/employees\/jan-boegely\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-416f8e7b elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"416f8e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\" >Jan B\u00f8gely<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-162c3b14 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"162c3b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\" >CCO &amp; Associate Partner<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33ce7303 e-con-full e-flex wcf-starter-animations-none e-con e-parent\" data-id=\"33ce7303\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6286982a e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"6286982a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92dde6d elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"92dde6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\" ><b>Flere artikler af <\/b><i>Jan B\u00f8gely<\/i><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b995c4a e-con-full e-flex wcf-starter-animations-none e-con e-child\" data-id=\"6b995c4a\" data-element_type=\"container\" data-e-type=\"container\" 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40.002C109.101 39.334 109.865 39 110.729 39C111.592 39 112.356 39.334 113.021 40.002L118.003 45.012C118.668 45.68 119 46.4482 119 47.3166Z\\u0027 fill=\\u0027black\\u0027\\\/\\u003E\\u003C\\\/svg\\u003E\\u003C\\\/div\\u003E&quot;,&quot;nextArrow&quot;:&quot;\\u003Cdiv class=\\u0027jet-listing-grid__slider-icon next-arrow \\u0027 role=\\u0027button\\u0027 aria-label=\\u0027Next\\u0027\\u003E\\u003Csvg width=\\u0027180\\u0027 height=\\u0027180\\u0027 viewBox=\\u00270 0 180 180\\u0027 fill=\\u0027none\\u0027 xmlns=\\u0027http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\u0027\\u003E\\u003Cpath d=\\u0027M119 47.3166C119 48.185 118.668 48.9532 118.003 49.6212L78.8385 89L118.003 128.379C118.668 129.047 119 129.815 119 130.683C119 131.552 118.668 132.32 118.003 132.988L113.021 137.998C112.356 138.666 111.592 139 110.729 139C109.865 139 109.101 138.666 108.436 137.998L61.9966 91.3046C61.3322 90.6366 61 89.8684 61 89C61 88.1316 61.3322 87.3634 61.9966 86.6954L108.436 40.002C109.101 39.334 109.865 39 110.729 39C111.592 39 112.356 39.334 113.021 40.002L118.003 45.012C118.668 45.68 119 46.4482 119 47.3166Z\\u0027 fill=\\u0027black\\u0027\\\/\\u003E\\u003C\\\/svg\\u003E\\u003C\\\/div\\u003E&quot;,&quot;rtl&quot;:false,&quot;itemsCount&quot;:5,&quot;fade&quot;:false,&quot;slidesToShow&quot;:{&quot;desktop&quot;:4,&quot;tablet&quot;:2,&quot;mobile&quot;:1}}\" dir=\"ltr\"><div class=\"jet-listing-grid__items grid-col-desk-4 grid-col-tablet-2 grid-col-mobile-1 jet-listing-grid--6276 jet-equal-columns__wrapper\" data-queried-id=\"15374|WP_Post\" data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:6276,&quot;posts_num&quot;:6,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;Ingen data fundet&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;yes&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:null,&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;yes&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:false,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:false,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"1\" data-listing-source=\"query\" data-listing-id=\"6276\" data-query-id=\"11\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-15329 jet-equal-columns\" data-post-id=\"15329\"  ><style type=\"text\/css\">.jet-listing-dynamic-post-15329 .elementor-element.elementor-element-963fd60:not(.elementor-motion-effects-element-type-background), .jet-listing-dynamic-post-15329 .elementor-element.elementor-element-963fd60 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#BFE4E1;}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"10474\" class=\"elementor elementor-10474 elementor-6276 elementor-6276\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba299a9 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"ba299a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1036a jedv-enabled--yes wcf-starter-animations-none elementor-widget elementor-widget-image\" data-id=\"8e1036a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/den-gode-kravspecifikation-til-hjemmesiden\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"560\" height=\"700\" src=\"https:\/\/iternumdigital.itm-dev.dk\/wp-content\/uploads\/2024\/07\/Arkivbillede-ITM-blog-2-560x700.png\" class=\"attachment-slider-thumb size-slider-thumb wp-image-14738\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-963fd60 e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"963fd60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81924c7 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"81924c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">21. jan, 2021<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec9097 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"4ec9097\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/den-gode-kravspecifikation-til-hjemmesiden\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Den gode kravspecifikation til hjemmesiden\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"12\" viewBox=\"0 0 21 12\" fill=\"none\"><path d=\"M20.5303 6.53033C20.8232 6.23744 20.8232 5.76256 20.5303 5.46967L15.7574 0.696699C15.4645 0.403806 14.9896 0.403806 14.6967 0.696699C14.4038 0.989592 14.4038 1.46447 14.6967 1.75736L18.9393 6L14.6967 10.2426C14.4038 10.5355 14.4038 11.0104 14.6967 11.3033C14.9896 11.5962 15.4645 11.5962 15.7574 11.3033L20.5303 6.53033ZM0 6.75L20 6.75V5.25L0 5.25L0 6.75Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/den-gode-kravspecifikation-til-hjemmesiden\/\" >\n\t\t\t\t\t\t\tDen gode kravspecifikation til hjemmesiden\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-14481 jet-equal-columns\" data-post-id=\"14481\"  ><style type=\"text\/css\">.jet-listing-dynamic-post-14481 .elementor-element.elementor-element-963fd60:not(.elementor-motion-effects-element-type-background), .jet-listing-dynamic-post-14481 .elementor-element.elementor-element-963fd60 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#BFE4E1;}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"10474\" class=\"elementor elementor-10474 elementor-6276 elementor-6276\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba299a9 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"ba299a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1036a jedv-enabled--yes wcf-starter-animations-none elementor-widget elementor-widget-image\" data-id=\"8e1036a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/saadan-faar-du-salg-og-marketing-til-at-arbejde-i-samme-retning\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"560\" height=\"700\" src=\"https:\/\/iternumdigital.itm-dev.dk\/wp-content\/uploads\/2024\/07\/Arkivbillede-ITM-blog-25-560x700.png\" class=\"attachment-slider-thumb size-slider-thumb wp-image-13932\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-963fd60 e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"963fd60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81924c7 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"81924c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">22. aug, 2019<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec9097 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"4ec9097\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/saadan-faar-du-salg-og-marketing-til-at-arbejde-i-samme-retning\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"S\u00e5dan f\u00e5r du salg og marketing til at arbejde i samme retning\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"12\" viewBox=\"0 0 21 12\" fill=\"none\"><path d=\"M20.5303 6.53033C20.8232 6.23744 20.8232 5.76256 20.5303 5.46967L15.7574 0.696699C15.4645 0.403806 14.9896 0.403806 14.6967 0.696699C14.4038 0.989592 14.4038 1.46447 14.6967 1.75736L18.9393 6L14.6967 10.2426C14.4038 10.5355 14.4038 11.0104 14.6967 11.3033C14.9896 11.5962 15.4645 11.5962 15.7574 11.3033L20.5303 6.53033ZM0 6.75L20 6.75V5.25L0 5.25L0 6.75Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/saadan-faar-du-salg-og-marketing-til-at-arbejde-i-samme-retning\/\" >\n\t\t\t\t\t\t\tS\u00e5dan f\u00e5r du salg og marketing til at arbejde i samme retning\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-15321 jet-equal-columns\" data-post-id=\"15321\"  ><style type=\"text\/css\">.jet-listing-dynamic-post-15321 .elementor-element.elementor-element-963fd60:not(.elementor-motion-effects-element-type-background), .jet-listing-dynamic-post-15321 .elementor-element.elementor-element-963fd60 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#BFE4E1;}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"10474\" class=\"elementor elementor-10474 elementor-6276 elementor-6276\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba299a9 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"ba299a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1036a jedv-enabled--yes wcf-starter-animations-none elementor-widget elementor-widget-image\" data-id=\"8e1036a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/seo-og-inbound-marketing\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"560\" height=\"700\" src=\"https:\/\/iternumdigital.itm-dev.dk\/wp-content\/uploads\/2024\/07\/Arkivbillede-ITM-blog-1-560x700.png\" class=\"attachment-slider-thumb size-slider-thumb wp-image-14630\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-963fd60 e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"963fd60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81924c7 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"81924c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">12. okt, 2018<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec9097 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"4ec9097\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/seo-og-inbound-marketing\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"SEO og inbound marketing\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"12\" viewBox=\"0 0 21 12\" fill=\"none\"><path d=\"M20.5303 6.53033C20.8232 6.23744 20.8232 5.76256 20.5303 5.46967L15.7574 0.696699C15.4645 0.403806 14.9896 0.403806 14.6967 0.696699C14.4038 0.989592 14.4038 1.46447 14.6967 1.75736L18.9393 6L14.6967 10.2426C14.4038 10.5355 14.4038 11.0104 14.6967 11.3033C14.9896 11.5962 15.4645 11.5962 15.7574 11.3033L20.5303 6.53033ZM0 6.75L20 6.75V5.25L0 5.25L0 6.75Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/seo-og-inbound-marketing\/\" >\n\t\t\t\t\t\t\tSEO og inbound marketing\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-14551 jet-equal-columns\" data-post-id=\"14551\"  ><style type=\"text\/css\">.jet-listing-dynamic-post-14551 .elementor-element.elementor-element-963fd60:not(.elementor-motion-effects-element-type-background), .jet-listing-dynamic-post-14551 .elementor-element.elementor-element-963fd60 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#BFE4E1;}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"10474\" class=\"elementor elementor-10474 elementor-6276 elementor-6276\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba299a9 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"ba299a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1036a jedv-enabled--yes wcf-starter-animations-none elementor-widget elementor-widget-image\" data-id=\"8e1036a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/10-grunde-til-at-digital-marketing-strategi-er-altafgoerende\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"700\" src=\"https:\/\/iternumdigital.itm-dev.dk\/wp-content\/uploads\/2024\/07\/Arkivbillede-ITM-blog-24-560x700.png\" class=\"attachment-slider-thumb size-slider-thumb wp-image-13910\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-963fd60 e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"963fd60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81924c7 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"81924c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">15. dec, 2017<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec9097 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"4ec9097\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/10-grunde-til-at-digital-marketing-strategi-er-altafgoerende\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"10 grunde til at digital marketing strategi er altafg\u00f8rende\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"12\" viewBox=\"0 0 21 12\" fill=\"none\"><path d=\"M20.5303 6.53033C20.8232 6.23744 20.8232 5.76256 20.5303 5.46967L15.7574 0.696699C15.4645 0.403806 14.9896 0.403806 14.6967 0.696699C14.4038 0.989592 14.4038 1.46447 14.6967 1.75736L18.9393 6L14.6967 10.2426C14.4038 10.5355 14.4038 11.0104 14.6967 11.3033C14.9896 11.5962 15.4645 11.5962 15.7574 11.3033L20.5303 6.53033ZM0 6.75L20 6.75V5.25L0 5.25L0 6.75Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/10-grunde-til-at-digital-marketing-strategi-er-altafgoerende\/\" >\n\t\t\t\t\t\t\t10 grunde til at digital marketing strategi er altafg\u00f8rende\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-15391 jet-equal-columns\" data-post-id=\"15391\"  ><style type=\"text\/css\">.jet-listing-dynamic-post-15391 .elementor-element.elementor-element-963fd60:not(.elementor-motion-effects-element-type-background), .jet-listing-dynamic-post-15391 .elementor-element.elementor-element-963fd60 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#BFE4E1;}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"10474\" class=\"elementor elementor-10474 elementor-6276 elementor-6276\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba299a9 e-flex e-con-boxed wcf-starter-animations-none e-con e-parent\" data-id=\"ba299a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1036a jedv-enabled--yes wcf-starter-animations-none elementor-widget elementor-widget-image\" data-id=\"8e1036a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf-image-animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/hvad-er-marketing-automation\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"700\" src=\"https:\/\/iternumdigital.itm-dev.dk\/wp-content\/uploads\/2017\/09\/Marketing-automation-560x700.jpg\" class=\"attachment-slider-thumb size-slider-thumb wp-image-15377\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-963fd60 e-flex e-con-boxed wcf-starter-animations-none e-con e-child\" data-id=\"963fd60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;wcf-animation&quot;:&quot;none&quot;,&quot;wcf_enable_pin_area&quot;:&quot;no&quot;,&quot;aae_enable_header_sticky_area&quot;:&quot;no&quot;,&quot;wcf_enable_horizontal_scroll&quot;:&quot;no&quot;,&quot;wcf_enable_cursor_hover_effect_text&quot;:&quot;View&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81924c7 wcf-starter-animations-none wcf-t-animation-none elementor-widget elementor-widget-heading\" data-id=\"81924c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf_starter_animations&quot;:&quot;none&quot;,&quot;wcf_anim_duration&quot;:1000,&quot;wcf_anim_delay&quot;:0,&quot;wcf_anim_ease&quot;:&quot;ease&quot;,&quot;wcf_text_animation&quot;:&quot;none&quot;,&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">22. sep, 2017<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec9097 elementor-position-inline-end elementor-mobile-position-inline-end elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"4ec9097\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;wcf-animation&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/hvad-er-marketing-automation\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"Hvad er marketing automation?\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"12\" viewBox=\"0 0 21 12\" fill=\"none\"><path d=\"M20.5303 6.53033C20.8232 6.23744 20.8232 5.76256 20.5303 5.46967L15.7574 0.696699C15.4645 0.403806 14.9896 0.403806 14.6967 0.696699C14.4038 0.989592 14.4038 1.46447 14.6967 1.75736L18.9393 6L14.6967 10.2426C14.4038 10.5355 14.4038 11.0104 14.6967 11.3033C14.9896 11.5962 15.4645 11.5962 15.7574 11.3033L20.5303 6.53033ZM0 6.75L20 6.75V5.25L0 5.25L0 6.75Z\" fill=\"white\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/iternumdigital.itm-dev.dk\/da\/hvad-er-marketing-automation\/\" >\n\t\t\t\t\t\t\tHvad er marketing automation?\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Du har m\u00e5ske st\u00f8dt p\u00e5 termen \u2019buyer personas\u2019 i m\u00f8det med andre marketingfolk, i artikler p\u00e5 nettet eller m\u00e5ske fra din chef, der synes, \u2019at det er det nye sort\u2019. M\u00e5ske du t\u00e6nker \u201dhvad er der nu galt med almindelig segmentering?\u201d. Og \u00e6rlig talt fungerer traditionel segmentering stadig helt fint, og det at begynde at arbejde med buyer personas betyder ikke, at almindelig segmentering skal til skrot. Men hvad er en buyer personas? Og hvordan laver man en buyer personas? Det giver vi dig svar p\u00e5 her.      <\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"page_builder":"","footnotes":""},"categories":[107],"tags":[],"class_list":["post-15374","post","type-post","status-publish","format-standard","hentry","category-alle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Derfor skal du bruge buyer personas - Iternum Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Derfor skal du bruge buyer personas - Iternum Digital\" \/>\n<meta property=\"og:description\" content=\"Du har m\u00e5ske st\u00f8dt p\u00e5 termen \u2019buyer personas\u2019 i m\u00f8det med andre marketingfolk, i artikler p\u00e5 nettet eller m\u00e5ske fra din chef, der synes, \u2019at det er det nye sort\u2019. M\u00e5ske du t\u00e6nker \u201dhvad er der nu galt med almindelig segmentering?\u201d. Og \u00e6rlig talt fungerer traditionel segmentering stadig helt fint, og det at begynde at arbejde med buyer personas betyder ikke, at almindelig segmentering skal til skrot. Men hvad er en buyer personas? Og hvordan laver man en buyer personas? 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