{"id":1261,"date":"2022-11-10T14:40:00","date_gmt":"2022-11-10T14:40:00","guid":{"rendered":"http:\/\/iternumdigital.itm-dev.dk\/uncategorized-da\/har-du-styr-paa-dine-black-friday-og-juletilbud\/"},"modified":"2022-11-10T14:40:00","modified_gmt":"2022-11-10T14:40:00","slug":"har-du-styr-paa-dine-black-friday-og-juletilbud","status":"publish","type":"post","link":"https:\/\/iternumdigital.itm-dev.dk\/da\/har-du-styr-paa-dine-black-friday-og-juletilbud\/","title":{"rendered":"Har du styr p\u00e5 dine Black Friday og juletilbud?"},"content":{"rendered":"<p>Black Friday venter lige rundt om hj\u00f8rnet. Og kort efter det venter juletilbuddene og det efterf\u00f8lgende januarudsalg. Men nye regler i 2022 g\u00f8r, at du skal v\u00e6re ekstra opm\u00e6rksom p\u00e5 markedsf\u00f8ringen af dine prisneds\u00e6ttelser &#8211; is\u00e6r med de mange tilbudsperioder t\u00e6t p\u00e5 hinanden.<\/p>\n<p>iternum digital<\/p>\n<h3>MARKEDSF\u00d8RING<\/h3>\n<p>Den 28. maj 2022 tr\u00e5dte nye retningslinjer for prismarkedsf\u00f8ring fra Forbrugerombudsmanden i kraft som f\u00f8lge af en ny bestemmelse i prism\u00e6rkningsbekendtg\u00f8relsen. Det betyder en regulering af, hvilken normalpris du skal oplyse ved prisneds\u00e6ttelser \u2013 og is\u00e6r med de mange tilbudsperioder lige rundt om hj\u00f8rnet, er det vigtigt, at du er opm\u00e6rksom p\u00e5 \u00e6ndringen.<\/p>\n<p>En vare skal fremover have haft sin normalpris i mindst 30 dage, f\u00f8r prisen kan anvendes som sammenligningsgrundlag ved en prisneds\u00e6ttelse. Tidligere har denne periode v\u00e6ret seks uger. Det betyder, at du ved markedsf\u00f8ring af en prisneds\u00e6ttelse alts\u00e5 nu skal oplyse den laveste pris, din vare har haft de seneste 30 dage. Dertil m\u00e5 en vare nu ogs\u00e5 kun v\u00e6re p\u00e5 tilbud i 10 dage, hvilket tidligere har v\u00e6ret 14 dage.<\/p>\n<p>F\u00f8r \u00e6ndringen kunne man omg\u00e5 reglerne i enkelte tilf\u00e6lde. Fx. kunne erhvervsdrivende markedsf\u00f8re kortvarige kampagner af 3-dages varighed uden at afbryde normalprisperioden, men det er ikke l\u00e6ngere en mulighed, da der ikke l\u00e6ngere er undtagelser til den nye regel.<\/p>\n<p>Der betyder alts\u00e5 at en vare, som markedsf\u00f8res med en tilbudspris til Black Friday i slutningen af november, vil skulle oplyse denne som normalpris, hvis varen igen s\u00e6ttes p\u00e5 tilbud til jul i december.<\/p>\n<p>Vil du l\u00e6se mere om \u00e6ndringen i prism\u00e6rkningsbekendtg\u00f8relsen og de fulde regler, kan du g\u00f8re det hos forbrugerombudsmanden <a href=\"https:\/\/www.forbrugerombudsmanden.dk\/nyheder\/forbrugerombudsmanden\/pressemeddelelser\/2022\/nye-retningslinjer-for-prismarkedsfoering\/\" target=\"_blank\" rel=\"nofollow noopener\">her<\/a>.<\/p>\n<h3>Mangler du hj\u00e6lp til din digitale markedsf\u00f8ring? Ring gerne, s\u00e5 kan vi tage en snak om, hvordan vi kan hj\u00e6lpe dig.<\/h3>\n<p>\t\t\t<a href=\"tel:+45%2032%2012%2011%2000\" role=\"button\"><br \/>\n\t\t\t\t\t\tRING NU<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t<a href=\"mailto:info@iternumdigital.com\" role=\"button\"><br \/>\n\t\t\t\t\t\tSKRIV NU<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/IternumDigital\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tFacebook-f<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/dk.linkedin.com\/company\/iternum\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tLinkedin<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/iternumdigital\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tInstagram<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>digitalt marketing bureau<\/p>\n<h3>Relaterede indl\u00e6g<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday venter lige rundt om hj\u00f8rnet. Og kort efter det venter juletilbuddene og det efterf\u00f8lgende januarudsalg. Men nye regler i 2022 g\u00f8r, at du skal v\u00e6re ekstra opm\u00e6rksom p\u00e5 markedsf\u00f8ringen af dine prisneds\u00e6ttelser &#8211; is\u00e6r med de mange tilbudsperioder t\u00e6t p\u00e5 hinanden. iternum digital MARKEDSF\u00d8RING Den 28. maj 2022 tr\u00e5dte nye retningslinjer for prismarkedsf\u00f8ring [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"page_builder":"","footnotes":""},"categories":[107,105,106,102],"tags":[],"class_list":["post-1261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-ppc","category-seo","category-some"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Har du styr p\u00e5 dine Black Friday og juletilbud? - Iternum Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Har du styr p\u00e5 dine Black Friday og juletilbud? - Iternum Digital\" \/>\n<meta property=\"og:description\" content=\"Black Friday venter lige rundt om hj\u00f8rnet. Og kort efter det venter juletilbuddene og det efterf\u00f8lgende januarudsalg. Men nye regler i 2022 g\u00f8r, at du skal v\u00e6re ekstra opm\u00e6rksom p\u00e5 markedsf\u00f8ringen af dine prisneds\u00e6ttelser &#8211; is\u00e6r med de mange tilbudsperioder t\u00e6t p\u00e5 hinanden. iternum digital MARKEDSF\u00d8RING Den 28. maj 2022 tr\u00e5dte nye retningslinjer for prismarkedsf\u00f8ring [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iternumdigital.itm-dev.dk\/da\/har-du-styr-paa-dine-black-friday-og-juletilbud\/\" \/>\n<meta property=\"og:site_name\" content=\"Iternum Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IternumDigital\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-10T14:40:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/iternumdigital.itm-dev.dk\/wp-content\/uploads\/2023\/09\/Vaer-opmaerksom-pa-dine-Black-Friday-og-juletilbud.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/iternumdigital.itm-dev.dk\\\/da\\\/har-du-styr-paa-dine-black-friday-og-juletilbud\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/iternumdigital.itm-dev.dk\\\/da\\\/har-du-styr-paa-dine-black-friday-og-juletilbud\\\/\"},\"author\":{\"name\":\"Mette\",\"@id\":\"https:\\\/\\\/iternumdigital.itm-dev.dk\\\/da\\\/#\\\/schema\\\/person\\\/71388ff3ed85b42697d3b8f725cda285\"},\"headline\":\"Har du styr p\u00e5 dine Black Friday og juletilbud?\",\"datePublished\":\"2022-11-10T14:40:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/iternumdigital.itm-dev.dk\\\/da\\\/har-du-styr-paa-dine-black-friday-og-juletilbud\\\/\"},\"wordCount\":337,\"publisher\":{\"@id\":\"https:\\\/\\\/iternumdigital.itm-dev.dk\\\/da\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/iternumdigital.itm-dev.dk\\\/da\\\/har-du-styr-paa-dine-black-friday-og-juletilbud\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/iternumdigital.itm-dev.dk\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Vaer-opmaerksom-pa-dine-Black-Friday-og-juletilbud.jpg\",\"articleSection\":[\"Alle\",\"PPC\",\"SEO\",\"SOME\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/iternumdigital.itm-dev.dk\\\/da\\\/har-du-styr-paa-dine-black-friday-og-juletilbud\\\/\",\"url\":\"https:\\\/\\\/iternumdigital.itm-dev.dk\\\/da\\\/har-du-styr-paa-dine-black-friday-og-juletilbud\\\/\",\"name\":\"Har du styr p\u00e5 dine Black Friday og juletilbud? 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