{"id":1253,"date":"2022-07-14T09:40:01","date_gmt":"2022-07-14T09:40:01","guid":{"rendered":"http:\/\/iternumdigital.itm-dev.dk\/uncategorized-da\/faa-mest-muligt-ud-af-dine-instagram-reels\/"},"modified":"2022-07-14T09:40:01","modified_gmt":"2022-07-14T09:40:01","slug":"faa-mest-muligt-ud-af-dine-instagram-reels","status":"publish","type":"post","link":"https:\/\/iternumdigital.itm-dev.dk\/da\/faa-mest-muligt-ud-af-dine-instagram-reels\/","title":{"rendered":"F\u00e5 mest muligt ud af dine Instagram Reels"},"content":{"rendered":"<p>Instagram har for nyligt delt en r\u00e6kke tips til, hvordan de mener, at du kan f\u00e5 mest muligt ud af dit content, n\u00e5r du arbejder med Reels \u2013 og det tager vi dig igennem i f\u00f8lgende blogindl\u00e6g.\t\t<\/p>\n<p>iternum digital<\/p>\n<h3>INSTAGRAM<\/h3>\n<h4>Hvorfor b\u00f8r du lave Reels?<\/h4>\n<p>Hvis du endnu ikke har opdaget det, s\u00e5 er Reels det nye store p\u00e5 <a href=\"https:\/\/iternumdigital.com\/da\/instagram\/\">Instagram<\/a>. Og Meta ser rigtig gerne, at dets brugere benytter funktionen, hvorfor man ogs\u00e5 ser flere og flere Reels i feedet organisk.<\/p>\n<p>I en nyere statistisk unders\u00f8gelse beskriver Meta, at Reels nu udg\u00f8r 20% af den tid, som forbrugerne har p\u00e5 platformen, hvor video overordnet set udg\u00f8r 50% af tiden. TikTok effekten har alts\u00e5 v\u00e6ret med til at transformere produktet, som vi ser p\u00e5 sociale platforme generelt, men ogs\u00e5 hvordan brugernes adf\u00e6rd ser ud. Dette i en s\u00e5 h\u00f8j grad, at Meta v\u00e6gter det s\u00e5 meget i deres algoritme, at du skal overveje at benytte video og\/eller Reels i din markedsf\u00f8ring p\u00e5 Facebook og Instagram for at kunne f\u00e5 den optimale performance. Det er alts\u00e5 v\u00e6rd at se ind i Reels i en fremtidig marketingstrategi \u2013 ogs\u00e5 for virksomheder. For at understrege dette forklarer Instagram, at over 45% af deres aktive brugere nu interagerer med Reels i appen minimum \u00e9n gang om ugen.<\/p>\n<p>I forl\u00e6ngelse af denne beskrivelse, har Instagram delt 6 forskellige tips til, hvordan man kan maksimere sit udbytte af content p\u00e5 Reels.<\/p>\n<h4>#1 &#8211; \u201cNail the hook\u201d<\/h4>\n<p>Instagram forklarer, at brands, som med alt andet content, skal holde deres fokus p\u00e5 deres objektiver og fokusere p\u00e5 brandet i de f\u00f8rste sekunder af Reels-videoen. Hvis form\u00e5let med videoen er konverteringer, s\u00e5 skal produktet fremvises \u2018in action\u2019 hurtigst muligt.<\/p>\n<h4>#2 &#8211; V\u00e6r kreativ med transitions<\/h4>\n<p>Kreativitet er n\u00f8glen i de korte videoformater og Instagram r\u00e5dgiver brands til at eksperimentere med forskellige overgange (transitions), som b\u00e5de kan v\u00e6re med til at underholde deres seere, men ogs\u00e5 afspejle brandets identitet og personlighed. Der findes ingen konkrete regler for, hvordan dette skal g\u00f8res, men kreativitet kr\u00e6ver, at man som brand tester forskellige tilgange af i forhold til den visuelle identitet. En god m\u00e5de at f\u00e5 inspiration til dette er ved at g\u00e5 p\u00e5 opdagelse hos andre brands og se, hvordan de benytter det korte format; Reels.<\/p>\n<h4>#3 &#8211; Brug rytmen<\/h4>\n<p>Musik har altid v\u00e6ret et n\u00f8gleelement i TikToks vej frem \u2013 og flere sange har f\u00e5et deres gennembrud p\u00e5 platformen. Instagram beskriver, at mere end 80% af alle Reels bliver set med lyd p\u00e5, hvorfor det ogs\u00e5 beskrives som et tip, at man indt\u00e6nker dette i sin kreative proces, n\u00e5r man skaber en Reel. Brug rytmen og f\u00e5 det visuelle udtryk til at passe med den valgte lyd. Det har en effekt p\u00e5 indholdets performance!<\/p>\n<h4>#4 &#8211; \u201cKeep it on trend\u201d<\/h4>\n<p>Som p\u00e5 TikTok, s\u00e5 er det en fordel at tilpasse sit indhold til den organiske f\u00f8lelse, som florerer p\u00e5 mediet, s\u00e5 indholdet kan fremst\u00e5 som en s\u00e5 naturlig del af feedet som overhovedet muligt. Dette indeb\u00e6rer selvf\u00f8lgelig, at man holder sig opdateret p\u00e5 de seneste trends og benytter sit brand p\u00e5 en m\u00e5de der giver mening hertil. Fors\u00f8g ogs\u00e5 gerne at benytte relevante hashtags for at opn\u00e5 en st\u00f8rre r\u00e6kkevidde for dit indhold.<\/p>\n<h4>#5 &#8211; Udforsk samarbejder<\/h4>\n<p>Hvis jeres brand virkeligt \u00f8nsker at tale ind i den kreative verden med Reels, s\u00e5 er det ofte en meget succesfuld strategi at benytte erfarne content creators, som normalt arbejder med formatet. At arbejde med content creators kan v\u00e6re en god m\u00e5de at booste jeres brand og dets historie p\u00e5 \u2013 og m\u00e5ske p\u00e5 en m\u00e5de, som du ikke selv ville have t\u00e6nkt p\u00e5. Instagram beskriver: \u201cCollaborating with influencer voices drives more engagement, authenticity and awareness\u201d.<\/p>\n<p>Kampagner der inkluderer Branded Content annoncer s\u00e5 efter endt kampagne et l\u00f8ft i awareness p\u00e5 +123%, genkendelighed p\u00e5 +112% og et l\u00f8ft p\u00e5 +67% i forhold til overvejelse og motivation.<\/p>\n<h4>#6 &#8211; V\u00e6r autentisk<\/h4>\n<p>Instagrams sidste tip er, at man skal v\u00e6re autentisk. Det er selvf\u00f8lgeligt et meget generisk tip, men pointen er, at autentisk indhold performer bedst. S\u00e5 selvom det er givende at f\u00f8lge platformenes trends, s\u00e5 er det ogs\u00e5 vigtigt, at man form\u00e5r at fastholde sin identitet og s\u00e6tte sit eget pr\u00e6g p\u00e5 indholdet. Indholdet skal stadig afspejle brandets v\u00e6rdier.<\/p>\n<p>ITERNUM DIGITAL<\/p>\n<p>Vi synes, at ovenst\u00e5ende tips fra Instagram er meget givende at indt\u00e6nke, n\u00e5r du arbejder med dit video content generelt p\u00e5 de sociale medier. B\u00e5de i forhold til at opbygge en tilstedev\u00e6relse gennem det hurtigtvoksende format Reels, men ogs\u00e5 for at optimere den overordnede tilgang, som du kan arbejde med Instagram p\u00e5.<\/p>\n<p>Har du brug for hj\u00e6lp til content creation? Hos Iternum Digital kan vi hj\u00e6lpe dig b\u00e5de i form af strategisk og kreativ sparring ligesom vi har kreative ressourcer in-house, som kan hj\u00e6lpe med at producere engagerende video content.<\/p>\n<h3>VIL DU HAVE MERE UD AF DIN TILSTEDEV\u00c6RELSE P\u00c5 INSTAGRAM? RING GERNE, S\u00c5 KAN VI TAGE EN SNAK OM, HVORDAN VI KAN HJ\u00c6LPE DIG.<\/h3>\n<p>\t\t\t<a href=\"tel:+45%2032%2012%2011%2000\" role=\"button\"><br \/>\n\t\t\t\t\t\tRING NU<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t<a href=\"mailto:info@iternumdigital.com\" role=\"button\"><br \/>\n\t\t\t\t\t\tSKRIV NU<br \/>\n\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/IternumDigital\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tFacebook-f<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/dk.linkedin.com\/company\/iternum\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tLinkedin<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/iternumdigital\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tInstagram<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>digitalt marketing bureau<\/p>\n<h3>Relaterede indl\u00e6g<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Instagram har for nyligt delt en r\u00e6kke tips til, hvordan de mener, at du kan f\u00e5 mest muligt ud af dit content, n\u00e5r du arbejder med Reels \u2013 og det tager vi dig igennem i f\u00f8lgende blogindl\u00e6g. iternum digital INSTAGRAM Hvorfor b\u00f8r du lave Reels? Hvis du endnu ikke har opdaget det, s\u00e5 er Reels [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"page_builder":"","footnotes":""},"categories":[107,102],"tags":[],"class_list":["post-1253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-some"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>F\u00e5 mest muligt ud af dine Instagram Reels - Iternum Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00e5 mest muligt ud af dine Instagram Reels - Iternum Digital\" \/>\n<meta property=\"og:description\" content=\"Instagram har for nyligt delt en r\u00e6kke tips til, hvordan de mener, at du kan f\u00e5 mest muligt ud af dit content, n\u00e5r du arbejder med Reels \u2013 og det tager vi dig igennem i f\u00f8lgende blogindl\u00e6g. iternum digital INSTAGRAM Hvorfor b\u00f8r du lave Reels? 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