{"id":1212,"date":"2021-07-01T07:07:56","date_gmt":"2021-07-01T07:07:56","guid":{"rendered":"http:\/\/iternumdigital.itm-dev.dk\/uncategorized-da\/hvad-er-facebook-retargeting\/"},"modified":"2021-07-01T07:07:56","modified_gmt":"2021-07-01T07:07:56","slug":"hvad-er-facebook-retargeting","status":"publish","type":"post","link":"https:\/\/iternumdigital.itm-dev.dk\/da\/hvad-er-facebook-retargeting\/","title":{"rendered":"Hvad er Facebook retargeting?"},"content":{"rendered":"

I dette indl\u00e6g forklarer vi dig de grundl\u00e6ggende ting, du skal vide om retargeting p\u00e5 Facebook. Facebook retargeting er med tiden blevet en af de mest anvendte former for online annoncering. Facebook er stadig den st\u00f8rste sociale platform, og du finder 77% af befolkningen p\u00e5 platformen. L\u00e6s med her og l\u00e6r mere om retargeting Facebook annoncer.\t\t<\/p>\n

iternum digital<\/p>\n

FACEBOOK<\/h3>\n

Dynamisk retargeting Facebook<\/h4>\n

En retargeting annonce er et format, som du viser til potentielle kunder, der i forvejen har et kendskab til dit brand. Det kan v\u00e6re ved, at de har bes\u00f8gt din hjemmeside, set produkter, f\u00f8jet til kurv eller interageret med dine sociale medier. Du kan selv sammens\u00e6tte din m\u00e5lgruppe \u2013 det betyder ogs\u00e5, at du eksempelvis kan m\u00e5lrette annoncen til folk, der har interageret med en bestemt side p\u00e5 din webshop. P\u00e5 den m\u00e5de kan du m\u00e5lrette dine annoncer til de kunder, som er mest tilb\u00f8jelige til at foretage en konvertering. Oftest har de allerede overvejet at k\u00f8be produktet, f\u00f8r annoncen vises til dem, og har kun brug for et lille \u2018skub\u2019.<\/p>\n

Kort fortalt: Facebook retargeting er en annonceringsproces hvor du finder kunder, der allerede har bes\u00f8gt dit website. Gennem din Facebook Pixel (L\u00e6s mere om, hvad Facebook Pixel er her<\/a>) bruges denne data til at finde kundernes Facebook profiler, s\u00e5 du kan m\u00e5lrette din annoncering til dem.<\/p>\n

Generelt vil vi anbefale, at du samler din m\u00e5lgruppe, s\u00e5 Facebooks algoritme ikke skal bruge penge p\u00e5 flere l\u00e6ringsfaser p\u00e5 flere annonces\u00e6t. Tidligere har det v\u00e6ret at foretr\u00e6kke at dele m\u00e5lgrupperne op, men efter de nyeste iOS opdateringer der er kommet, er det blevet bedre at samle dem. Vi anbefaler dog ikke, at du samler brugerdefinerede m\u00e5lgrupper og m\u00e5lgrupper baseret p\u00e5 interesser. Dette kan nemlig meget hurtigt g\u00f8re din m\u00e5lgruppe meget lille, da personerne b\u00e5de skal have bes\u00f8gt din hjemmeside og v\u00e6re indenfor dine valgte interessefelter. Grundet de nyeste opdateringer og tiltag indenfor sporing er dine brugerdefinerede m\u00e5lgrupper allerede meget mindre end tidligere, hvorfor vi vil dele disse to op, s\u00e5 vi f\u00e5r mest muligt ud af vores data fra vores sporing og ikke f\u00e5r sorteret mulige k\u00f8bere fra.<\/p>\n

Facebook retargeting guide
\n<\/h4>\n

\t\tN\u00e5r du opretter retargeting p\u00e5 Facebook er det vigtigt, at du har styr p\u00e5 din kommunikation i annoncen. I f\u00f8lgende vil vi gennemg\u00e5, hvad du skal v\u00e6re opm\u00e6rksom p\u00e5 i forhold til budskab, m\u00e5lgruppe og grafik.\t\t<\/p>\n

Kommunikation & budskab i dine annoncer<\/h4>\n

Det f\u00f8rste du skal have p\u00e5 plads i dine annoncer er tekst og dermed din kommunikation. Du skal huske p\u00e5, at folk der ser denne type annonce oftest kender til dit brand og med stor sandsynlighed har vist interesse for \u00e9t bestemt produkt p\u00e5 din webshop. Det er derfor vigtigt, at du v\u00e6kker deres interesse og fremh\u00e6ver din virksomheds USPer, som skal g\u00f8re det attraktivt for kunden at handle hos netop dig.<\/p>\n

Tidligere har det fungeret rigtig godt med eksempelvis retoriske sp\u00f8rgsm\u00e5l ala: \u201cS\u00e5 du noget du kunne lide?\u201d, men vi erfarer, at man i denne tid med fokus p\u00e5 de nyeste iOS opdateringer og generelt fokus p\u00e5 sporing skal v\u00e6re p\u00e5passelig med disse former for kommunikation. Modtageren af annoncerne er nemlig i meget h\u00f8jere grad bevidst om den digitale overv\u00e5gning af deres adf\u00e6rd i dag, og mange oplever det derfor gr\u00e6nseoverskridende. Vi anbefaler hellere, at du fokuserer p\u00e5 USPer, som kan v\u00e6re eksempelvis gratis fragt.<\/p>\n

Det er desuden en fordel, at du kort introducerer dine produkter eller services \u2013 eller generelt dit brand. I selve annoncen er det vigtigt, at du holder dit budskab kort og skarpt, s\u00e5 du fanger modtagerens interesse. Hvis modtageren er interesseret vil de alligevel s\u00f8ge yderligere information p\u00e5 hjemmesiden.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\n\t\tOvenst\u00e5ende er et mock up p\u00e5 en retargeting kampagne. Denne er lavet meget generelt, men teksten fort\u00e6ller om en af vores egne USPer: det uforpligtende tilbud. Teksten er holdt kort og pr\u00e6cis, da den fort\u00e6ller, at vi tilbyder services indenfor digital marketing og har disse gratis og uforpligtende tilbud.\t\t<\/p>\n

M\u00e5lgrupper<\/h4>\n

Hvis du ikke har meget data p\u00e5 dine kunder gennem Facebook, kan det v\u00e6re en god id\u00e9 at teste en bredere m\u00e5lgruppe i starten for at se, hvilke dele af din m\u00e5lgruppe der konverterer. Efterf\u00f8lgende kan du g\u00f8re m\u00e5lgruppen mere specifik.<\/p>\n

N\u00e5r du l\u00f8bende f\u00e5r indsamlet mere data, kan du tilpasse m\u00e5lgrupperne og finde nye kunder, som ligner dem, der allerede har vist interesse for dit brand. Det kan du eksempelvis g\u00f8re gennem kopim\u00e5lgrupper (look-a-likes).<\/p>\n

Hvis du ikke har s\u00e5 meget data, kan det v\u00e6re en fordel at lave en m\u00e5lgruppe, hvor du samler folk, der har set dine produkter og tilf\u00f8jet til kurven, s\u00e5 Facebook ikke skal bruge un\u00f8dvendige ressourcer p\u00e5 at l\u00e6re flere forskellige m\u00e5lgrupper at kende \u2013 p\u00e5 den m\u00e5de f\u00e5r du brugt dit budget bedst muligt. Det er disse to niveauer, sete produkter og tilf\u00f8jet til kurv, hvor Facebook pixlen oftest har mest data.<\/p>\n

Grafisk materiale<\/h4>\n

Det grafiske materiale er ogs\u00e5 rigtig vigtigt i din annoncering, da det er det, der f\u00e6nger folk, n\u00e5r de scroller igennem platformen. Det grafiske skal selvf\u00f8lgelig v\u00e6re relevant for dit budskab og form\u00e5l med kampagnen, men skal ogs\u00e5 gerne afspejle din identitet og dit design, s\u00e5 alt du kommunikerer ud er str\u00f8mlinet. Grafisk ser vi ofte, at video performer rigtig fint for mange brands \u2013 b\u00e5de som enkeltst\u00e5ende grafik, men ogs\u00e5 som en del af en karrusel, hvor du viser flere produkter eller historier.<\/p>\n

Hvis du benytter et dynamisk produktkatalog, kan du ogs\u00e5 v\u00e6lge at inds\u00e6tte et introduktionsbillede, som det f\u00f8rste billede i karrusellen, hvor du selv kan v\u00e6lge et mere \u00e6stetisk billede end de produktbilleder som dit feed ofte benytter.<\/p>\n

P\u00e5 vores mock up fra tidligere er det f\u00f8rste billede indsat som et introduktionsbillede \u2013 her er et overordnet billede valgt, som i h\u00f8jere grad kan v\u00e6kke interesse hos kunden end de hvide servicebilleder, som kampagnen automatisk henter fra et feed. Nyhedsbrevsbilledet vil blive vist som det andet billede i karrusellen, hvis det er den service, som modtageren har bes\u00f8gt p\u00e5 hjemmesiden.<\/p>\n

VIL DU HAVE MERE UD AF DIN FACEBOOK TILSTEDEV\u00c6RELSE? RING GERNE, S\u00c5 KAN VI TAGE EN SNAK OM, HVORDAN VI KAN HJ\u00c6LPE DIG.<\/h3>\n

\t\t\t
\n\t\t\t\t\t\tRING NU
\n\t\t\t\t\t<\/a>
\n\t\t\t
\n\t\t\t\t\t\tSKRIV NU
\n\t\t\t\t\t<\/a>
\n\t\t\t\t\t
\n\t\t\t\t\t\tFacebook-f
\n\t\t\t\t\t\t\t\t\t\t\t<\/a>
\n\t\t\t\t\t
\n\t\t\t\t\t\tLinkedin
\n\t\t\t\t\t\t\t\t\t\t\t<\/a>
\n\t\t\t\t\t
\n\t\t\t\t\t\tInstagram
\n\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n

digitalt marketing bureau<\/p>\n

Relaterede indl\u00e6g<\/h3>\n","protected":false},"excerpt":{"rendered":"

I dette indl\u00e6g forklarer vi dig de grundl\u00e6ggende ting, du skal vide om retargeting p\u00e5 Facebook. Facebook retargeting er med tiden blevet en af de mest anvendte former for online annoncering. Facebook er stadig den st\u00f8rste sociale platform, og du finder 77% af befolkningen p\u00e5 platformen. L\u00e6s med her og l\u00e6r mere om retargeting Facebook […]<\/p>\n","protected":false},"author":4,"featured_media":1213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"page_builder":"","footnotes":""},"categories":[107,102],"tags":[],"class_list":["post-1212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-some"],"acf":[],"yoast_head":"\nHvad er Facebook retargeting? - Iternum Digital<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hvad er Facebook retargeting? - Iternum Digital\" \/>\n<meta property=\"og:description\" content=\"I dette indl\u00e6g forklarer vi dig de grundl\u00e6ggende ting, du skal vide om retargeting p\u00e5 Facebook. 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