New functions coming in Ads Manager: Analytics integration, Incremental attribution and Conversion value rules
Improved Analytics integration: More accurate conversion optimization One of the biggest news is the introduction of new options to integrate analytics tools directly into Ads Manager. These tools will give advertisers a deeper insight into conversion data, making it possible to identify and optimize the conversions that matter most to the business. Meta has already […]
Consent Mode V2
Have you implemented Consent Mode v2? If not, now is the time to do it if you want to retain your advertising options and reach more customers on Google Ads.
Measurable LinkedIn advertising: Optimize your campaigns and strategy with LinkedIn Conversion Tracking
Reaching the right target audience and measuring the effectiveness of your marketing campaigns is critical to your success with LinkedIn advertising. With LinkedIn’s conversion tracking, you can gain much better insight into your target audience’s behavior after they’ve seen or clicked on your ads, making it possible to make data-driven decisions and optimize your campaigns for better effectiveness.
Thread vs. Twitter: Get updated here!
In the dynamic world of technology and social media, change is inevitable. Two of the latest hits are the launch of Meta’s new social media Threads and Twitter’s bold rebranding.
The Danish Data Protection Authority criticizes Meta Pixel
The Danish Data Protection Authority has cast doubt on the legality of Meta Pixel if it is used without a number of supplementary measures. What should you know and how can you relate?
TikTok Smart Performance Campaigns
With TikTok SPC you can get better results with your TikTok advertising for e-commerce and app downloads. But what exactly are TikTok Smart Performance Campaigns and how do you create such a campaign?
SKAdNetwork – The New Revolution in App Download Measurement on iOS
The latest update of SKAdNetwork 4.0 is a solution for businesses and advertisers following iOS 14’s privacy update.
What are Pinterest users interested in?
Pinterest has 459 million active users worldwide on the platform. Of these, 1.1 million of them live in Denmark. But what are the users most interested in? Pinterest has even made an analysis of it. And we have gained some of the insight. The analysis provides some interesting insights into the target audience on Pinterest. […]
Instagram’s chronological feed returns in 2022
Instagram’s latest feed update: What you need to know .. Right now, Instagram is testing new versions of their feed. Throughout 2021, there has been a lot of talk about how Instagram’s feed presents the content to the user through their algorithm. One thing is for sure – Instagram is working to bring back the […]
Creative Instagram feature: Text on link stickers
New on Instagram: Personalize links in your stories In October 2021, it became possible for all Instagram users to add links to their stories. The well-known “sweep up” feature was replaced by a link sticker that is available to everyone. However, this feature did not receive as positive a response as Instagram had initially hoped […]
