Are you at risk of Google shutting down your Google ads account?

Do you have a handle on Consent Mode v2? Otherwise, you risk Google shutting down your Google Ads account.

Consent Mode V2

Have you implemented Consent Mode v2? If not, now is the time to do it if you want to retain your advertising options and reach more customers on Google Ads.

Link Tracking Protection in iOS 17: A game-changer for digital advertising

As a marketing expert, it is impossible to ignore the latest updates in Apple’s iOS 17 that has the potential to shake up the entire digital marketing world. In this article, we will dive deep into the ‘Link tracking protection’ feature and private browsing – how it can affect your digital marketing strategy and what it takes to avoid it.

Google is shutting down Universal Analytics

Yesterday Google announced that Universal Analytics (UA) will stop collecting new data from the 1 of July 2023, for standard Analytics customers, and (paid) Analytics 360 customers will have until the 1st of October 2023. So we all have 15 and 18 months to get ready for a new Analytics era…

How the iOS 15 update affects your E-mail marketing

The tech giant, Apple, is now once again getting ready to turn up the protection of privacy and secure the users’ data. In early June, Apple announced the upcoming changes to the operating system iOS for iPhone and iPad, among others, but with the new iOS 15, it is especially mail marketeers who will feel the consequences of Apple’s search for a more confidential dominance.

This is how the iOS 14 update will affect your Facebook ads

The beginning of 2021 has not exactly been peaceful in the digital world. The discussion regarding Apple’s new iOS 14 update raised more questions than answers. The new update is the immediate culmination of a dispute between Facebook and Apple, about tracking users.

What is Facebook Business Suite?

In 2020 Facebook presented a new management platform to make it easier for small businesses to manage their digital platforms. Facebook Business Suite is therefore a supplement to Facebook Business Manager, where both Facebook and Instagram can be managed. You can read more about the tool here to understand what the new platform is og what it can do.

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