New functions coming in Ads Manager: Analytics integration, Incremental attribution and Conversion value rules
Improved Analytics integration: More accurate conversion optimization One of the biggest news is the introduction of new options to integrate analytics tools directly into Ads Manager. These tools will give advertisers a deeper insight into conversion data, making it possible to identify and optimize the conversions that matter most to the business. Meta has already […]
Thomas Bjerg Fabricius appointed Creative Director at Iternum Digital
With a strong background in brand strategy and design, Thomas Bjerg Fabricius will in future lead Iternum Digital’s creative projects and strengthen the customers’ creative strategy and market position.
Lana Hamawander appointed Associate Partner at Iternum Digital
In just four years, Lana Hamawander has transformed her career from intern to Associate Partner at Iternum Digital.
Digital PR as part of your SEO success
In today’s digital landscape, it is no longer enough to focus on traditional SEO techniques alone. Digital PR has evolved to be a critical component that complements SEO and creates a synergy that can transform your online presence. In this blog post, you can read more about what digital PR is and how it plays together with the SEO discipline.
Are you getting the most out of your P-Max campaigns in Google Ads?
Recently, Google has launched a number of new features for Performance Max campaigns, which are a step in the right direction for better advertising in Google Ads. Therefore, it is relevant to ask the question: Are your Performance Max campaigns up-to-date?
Are you at risk of Google shutting down your Google ads account?
Do you have a handle on Consent Mode v2? Otherwise, you risk Google shutting down your Google Ads account.
Iternum Digital strengthens its position and takes over digital advertising agency
The former digital advertising agency Propellos, which focuses on branding, visual identity and communication, will become part of Iternum Digital.
Promotions at Iternum Digital
Iternum Digital promotes former Head of Social and Partner, Katharina Herforth Rendtslev, to COO, while Jacob Bürger Gehrt takes over the position of Head of Social.
Consent Mode V2 is the new requirement for Google Ads users
If you’re running ads through Google Ads, you have until March 2024 to implement Consent Mode V2. Besides being a requirement, it’s also a huge advantage for you if you have ads running on Google.
Topic Clusters: A Strategic path to high Google rankings
If you work with SEO or have an agency affiliated with you, you may have already come across the concept of “topic clusters”. But what does it really mean? And what does it involve working with topic clusters? Read on below for help building the best structure for your website.
