8 Good Reasons to Allocate a Significant Budget to UX (and UI)
Have you ever wondered about all the terms thrown around when the digital team is working on a new website? Perhaps you’ve heard terms like ‘user experience (UX) design,’ ‘UX research,’ ‘user interface (UI) design,’ or ‘wireframes,’ but you’re not entirely sure what they mean? In this blog post, we explain these terms and how these disciplines are used, and why they are crucial for ensuring your website adds value to your business.
The good website requirements specification
Get it right from the start and have an easy and manageable process when you need a new website. In this blog post, we’ll discuss the difference between the traditional approach and Growth Driven Design, what questions you should ask yourself and your organization, and what requirements and expectations should be in place before the work begins.
How to get sales and marketing to work in the same direction
It can be costly if you don’t work together! What are they actually doing in the marketing department and are we going to get any quality leads we can use? Why don’t they do something in the sales department and follow up properly on all the good leads we generate for them? Do you recognize any of these prejudices in your company?
Growth Driven Design – an Agile Approach to Web Development
The traditional model for website development is under significant pressure. It involves considerable risks in terms of both resources and finances because the entire process is based on assumptions and expectations – not necessarily factual knowledge. While some assumptions are always necessary before starting a web project, their uncertainty can vary greatly. Growth Driven Design (and its various iterations) seeks to mitigate this uncertainty with a more agile approach, adjusting the project gradually based on user behavior on the site. This post will cover that approach.
SEO and inbound marketing
Optimize your content for search engines! It’s vital to keep SEO in mind when developing texts and other content. But what exactly is good SEO content? In short, it’s content that is adapted to the search engines and the people who will experience it. It ensures high-quality traffic to your website. It is also an essential part of your inbound marketing strategy.
The Importance of a Distinctive Tone of Voice
What does the term “Tone of Voice” encompass, and how does it affect your communication? The answer involves many aspects. I aim to provide my perspective in this blog post.
Online design manual strengthens visual identity
Online design manual Most design manuals, however, are still developed in an offline world – either in printed form or as a simple PDF. An online design manual offers numerous advantages over the traditional solution. We will explore these advantages in this blog post based on a specific case that we recently delivered using Umbraco […]
10 reasons why a digital marketing strategy is crucial
A digital marketing strategy is business-critical. Simply put: an online marketing strategy is crucial to the future success of your business. There are several examples where companies have been overtaken by competitors with a better digital understanding. According to a study by Smartinsights, only around half of all organizations have a clearly defined digital marketing strategy. We outline 10 reasons why it makes sense to get your strategy right. Read on and get a helping hand to get started with your online digital marketing strategy in our handy guide here.
What is marketing automation?
Marketing automation is a term that is used with high frequency in marketing meetings in most companies. But what does marketing automation actually cover? How does it fit with other marketing initiatives? And how do you get started?
What to consider when creating a new website
The website is one of the most important platforms in your company’s communication. It requires a number of considerations when updating a website to match the desired position and objectives, both in terms of design and functionality.
