10 reasons why a digital marketing strategy is crucial

According to Statistics Denmark (Danmarks Statistik), 97% of all Danes have computer and internet access at home. In organizations, it has long been as close to 100% as you can get. Around 96% of all companies with at least 10 employees have their own website. Denmark is also at the top when it comes to e-commerce, setting new records month after month. However, the ability to make B2B online purchases is still lagging behind, with only around 27% of companies (varies greatly from region to region) having online purchasing, ordering or reservations on their website. The online store has become an essential sales channel alongside the physical store. The internet has made it easy to shop online and the closest competitors are increasingly foreign companies. More than 3.2 million people use social media, with Facebook being a particular hit in Denmark with 3.1 million Danish profiles. Over 50% of companies use social media for two or more purposes. Digital technology is evolving at an exponential rate and has a significant impact on how your customers behave. It is therefore clear that digital media cannot be overlooked or neglected if your business is to reach its customers.